How to Tale the BS out of Back to-School

Taking the BS out of “Back to School”Chris MillaresCDO, Amerikick Martial Arts

www.Amerikickinnovation.com 215-432-2372 [email protected]

How our Businesses Can Make us Feel

Method to the Back to School Madness

O Leveraged Price Points for Back to School Success

O Everyone is saying the same thing!!!O Social Media: Keep it simple. Keep it

easy!O Hashtag campaign step-by-stepO The impact of of building excitement over

the phone (Setup for outbound success)

Price Points - “Make it Easy”

O As business owners, we have to make it as easy as possible for our customers to buy

O Membership funnel: Start with a “No Brainer” i.e. $19.99 for 3 classes

O Build value from day oneO Leverage your martial arts “solutions” to

community issues, challenges, hot buttons

What families are looking for!

O “Our martial arts program builds confidence, focus and discipline…”

O Make a decision - “What makes us different?” “What makes us better?”

O Sometimes the answer is simpleO Plug into your marketing strategy (Center

your advertising, artwork, scripts around this decision)

Social Media - Keep it Simple!!!

Social Media Points

O Target Your AudienceO Babies and Cats??? Huh???O Build value, earn trust, then sell -

Quality video, quality blogs/ articles…

O The value of Facebook groupsO You are the “Back to School” Expert

Hashtag Campaigns “#Your School Name Back to School”

Hashtags Continued

O Announce in classO Mass email in PerfectMindO Promote throughout your Social Media

OutletsO Offer a healthy combination of advice and

special offers

O “Here’s what’s exciting and new”O Facilitate ReferralsO Lead calls - “It’s back to school.

They might be interested now!!”O On a scale of 1 to 10, how good is

your staff on the phone.O “It’s a contact sport!!”

Elevate your Phone Game

Mr. Marketer Back-to-School Release