HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN YOUR CONTENT STRATEGY Kristen Craft Director of Partnerships, Wistia @thecrafty Hana Abaza VP Marketing, Uberflip @hanaabaza
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HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN
YOUR CONTENT STRATEGY
Kristen Craft
Director of Partnerships, Wistia
@thecrafty
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Join in on
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )
@wistia @uberflip@Wistia@Uberflip#uberwebinar
ABOUT UBERFLIP
We help marketers create,
manage and optimize the content
experience at every stage of the
funnel – no IT required!
Power your content library,
resource center, blog and more.
@wistia @uberflip@Wistia@Uberflip#uberwebinar
We are:
• Video hosting built for business - 100k customers
• A resource for learning how to make great business video
We are not:
• A video production company or marketing agency
ABOUT WISTIA
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Ready…action!
@wistia @uberflip@Wistia@Uberflip#uberwebinar
WHY VIDEO?
@wistia @uberflip@Wistia@Uberflip#uberwebinar
The % of companies seeing
an increase in organic
traffic, thanks to video
wyzowl, 2015
WHY VIDEO?
@wistia @uberflip@Wistia@Uberflip#uberwebinar
WHY VIDEO?
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Builds rapport with your audience
Humanizes your brand
WHY VIDEO?
@wistia @uberflip@Wistia@Uberflip#uberwebinar
HOW TO BUILD YOUR STRATEGY:
Thinking Outside the Box
@wistia @uberflip@Wistia@Uberflip#uberwebinar
THE VIDEO BOX
@wistia @uberflip@Wistia@Uberflip#uberwebinar
VIDEO SHOULDN’T EXIST IN A SILO
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TIE VIDEO TO OTHER CONTENT STRATEGIES
My Company
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GOAL: NURTURE YOUR LIST WITH GREAT CONTENT
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GOAL: SELL PRODUCTS
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GOAL: RECRUIT TALENTED PEOPLE
SO…WHAT VIDEOS SHOULD I MAKE?
THE SPECTRUM
Start
Short term, measurable ROI
Growing more comfortable with video
ROI = time saved + inbound traffic
Team is fully on board with video
Leveraging the emotional power of video
@wistia @uberflip@Wistia@Uberflip#uberwebinar
Acknowledge direct ROI will be tough to measure
@wistia @uberflip@Wistia@Uberflip#uberwebinar
CONVERSION VIDEOS
Product videos
Customer testimonials
Highlight Reel
@wistia @uberflip@Wistia@Uberflip#uberwebinar
TEACHING VIDEOS
Customer support
Learning portals
FAQs
Blog content
@wistia @uberflip@Wistia@Uberflip#uberwebinar
@wistia @uberflip@Wistia@Uberflip#uberwebinar
@wistia @uberflip@Wistia@Uberflip#uberwebinar
BRANDING VIDEOS
About us
Hiring & company culture
“Non-sequitur” videos
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“NOW WHAT?”
@wistia @uberflip@Wistia@Uberflip#uberwebinar
GETTING STARTED WITH VIDEO PRODUCTION
@wistia @uberflip@Wistia@Uberflip#uberwebinar
• Will I make the right video?
• Can I do it without pro help?
• Will the video look crappy?
• Will I look or sound stupid?
THE FEARS…
THE CONCEPT
THE SCRIPT
THE SETUP
USE THE CAMERA YOU ALREADY HAVE
$100 DIY LIGHTS
GET LOOSE!
@wistia @uberflip@Wistia@Uberflip#uberwebinar
OTHER CONSIDERATIONS
• In-house vs. outsourcing
• Live-action vs. animated vs. screencast
• Music
• Bumper footage
• CTAs
@wistia @uberflip@Wistia@Uberflip#uberwebinar
QUESTION TIME!
http://wistia.com/learning
http://hub.uberflip.com
Kristen Craft
Director of Partnerships, Wistia
@thecrafty
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
@wistia @uberflip@Wistia@Uberflip#uberwebinar
http://wistia.com/trials/new/uberflip
Try Wistia for Free Try Uberflip for Free
http://get.uberflip.com/wistia
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