How To Succeed in Business Without Really Trying (or at least not much) [Quoting Gina Rubel in PA Bar News] Pennsylvania Bar News interviewed industry leaders on how lawyers can increase their business development, marketing and public relations efforts amidst COVID-19 social distancing restrictions. November 2020 How To Succeed in Business Without Really Trying (or at least not much) [Quoting Gina Rubel in PA Bar News] Pennsylvania Bar News interviewed industry leaders on how lawyers can increase their business development, marketing and public relations efforts amidst COVID-19 social distancing restrictions. Among those interviewed are: Ellen Freedman, Pennsylvania Bar Association Law Practice Management Coordinator Gina Rubel, CEO of Furia Rubel Communications, Inc. Wendy Witt of Million Dollar Attorney Some key take-aways: Freedman: “Lawyers need to connect more, not less, when we are physically separate. Then raise each level of personal connection for each communication you have with a client, from an email to a letter to a phone call.