How to structure a content strategy that works

HandsOnWP.com @nick_batik@sandi_batik

How to Structure a Content Strategy That Works

Austin WordPress Meetup April18, 2016

Presented By Sandi Batik & Nick Batik

http://handsonwp.com/


WordPress Beginner Question

Do you understand the difference

between a Page and a Post?



Do you understand how to use Categories to guide

your Content Strategy?



Do you understand the purpose of WordPress Tags?



5-step System to Write Copy That Consistently Attracts Your Target Clients

and Organically Build SEO



STEP 1Take the time to analyze what information your target market is looking for and why.

What problems are they trying to solve?



STEP 2

Set your Categories to those high-level topics that represent the topics your clients are seeking



STEP 3Turn on the Idea machine

- look for ongoing topic conversations-online & off

- Use your blog and Cornerstone pages to express your unique value as an industry expert



STEP 4

Tune Your Idea Machine

Feedlyhttps://feedly.com/i/welcome

Goggle Alertshttp://www.wikihow.com/Use-Google-Alerts


https://feedly.com/i/welcome


STEP 5• Use a Content

Framework

• Every thing I know about writing I owe to:

• Mother Mary Gerald• Copyblogger• & Troy Dean



The WordPress Blogger Six Step Framework



THE PROMISEYour blog introduction should outline the promise of what you will deliver

The 'Big Why' someone invest their time with youHow will they benefit?



THE PROBLEMNext your content needs to outline the problem your readers are facing - which reinforces why they need

read your article



MYTH BUSTINGThis is the part of the blog or Cornerstone copy you position yourself as an expert by busting a common myth your readers are likely to believe.



THE METHODIn this section of your content you actually teach your

3 to 7 teaching points.



THE DO’S & DON’TSIn this section you outline the some of the tips for advanced users and the mistakes that newcomers

make.



NEXT STEPSFinish off your piece of content with a call to action or

an action step. Give your readers something to do and they are far more likely to remember you



Cool Tools To Help BuildYour Content Strategy



Edit FlowAn editorial workflow management system

https://wordpress.org/plugins/edit-flow/


https://wordpress.org/plugins/edit-flow/


Table Pressallows you to add tables into your WordPress posts and pages

without writing any HTML or CSS.https://wordpress.org/plugins/tablepress/


https://wordpress.org/plugins/tablepress/


Canvaintuitive drag and drop interface creates

beautiful graphic designs edit imageseasy to use even for beginners

https://www.canva.com/


https://www.canva.com/


PictoChartcreate beautiful infographics charts and presentations

http://piktochart.com/


http://piktochart.com/


Navigation Tips and TricksWhat issues are tripping you up?



Navigation ResourcesWordPress Mega Cheat Sheet

http://wptricks.net/monster-wordpress-cheat-sheet/

"Working the "404 Error" Pagehttp://wptricks.net/create-effective-404-page-wordpress/


http://wptricks.net/monster-wordpress-cheat-sheet/

http://wptricks.net/create-effective-404-page-wordpress/


FREE RESOURCES

Nick and I are working on adding new resources to the Hands On WordPress Free library every week, so check in often.

For a free copy of the freelance resources and places to find freelance projects go to: https://handsonwp.com/join-library/

GET CONNECTED — Join and contribute to the Austin WordPress Tribe athttp://www.meetup.com/austinwordpress. We look forward to seeing you at a #WPATX meetup soon


https://handsonwp.com/join-library/

http://www.meetup.com/austinwordpress


Sandi Batik WordPress evangelist, consultant, trainer,

curricula developer, author, unapologetic geek, unrepentant capitalist, lucky enough to do what I love everyday. I’ve served as Austin WordPress

Meetup co-organizer since 2010. With my husband Nick Batik, co-founded Pleiades

Publishing Services in 1992 and Hands-On WordPress Training in 2010.

Follow me @sandi_batik / @WPATXContact me at: handsonwp.com

https://www.linkedin.com/in/hsandrachevalierbatik

Presenter



Nick Batik

Started in web development in 1994 and have been a WordPress consultant, and web developer since 2007. A WordPress evangelist, I’ve served as Austin WordPress Meetup co-organizer since 2010. With my partner, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010.

Follow me @nick_batik / @WPATX

Contact me at: handsonwp.com

https://www.linkedin.com/in/nicholasbatik

Presenter


https://www.linkedin.com/in/nicholasbatik

How to structure a content strategy that works

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