Digital Marketing Seminar
How to stay ahead of you competitors
May 13, 2015
Digital Marketing is a must have in today's society. We are in a digital age and the world is embracing the internet. But how can you stay ahead of your competitors online?
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Transcript
Digital Marketing Seminar
Agenda
• How to stay ahead of your competition
• Understanding the lingo
• Is your website design current?
• What is Cloud Computing?
• Are you embracing Social Media?
• Q&A
Who are we?
What do we do?
What do we do?
WEBSITE DESIGN & BUILD
WEB ANALYTICS
ONLINE STRATEGY
Consultancy
Transfer Skills Consultancy
Transfer Skills
WEBSITE PLATFORMS
How to stay ahead of the competition?
How to stay ahead of the competition?
• Understanding the task ahead
• Don’t take the easy option...
• Know your competitors!
• Create your platforms
• Developing an effective strategy
Understanding the task ahead
• Be honest with yourself....
Q. Are you happy with your website?
“yeah it looks great!”
Q. Are you happy with your online presence?
“yeah...I rank really well”
Key Questions
Ask yourself a number of straight questions...
• Do I have the correct platforms in place?
• Do I invest enough time?
• Do I invest enough money?
• Do I have an effective strategy?
• Do I have enough resource?
The BIG Question
• What do I want to achieve?
Understanding the task ahead
• How big is your footprint?
• How many back links do you have?
• Who is linking to you?– Are these site worth investing more time into?
– Are they relevant?
– Where are the opportunities?
• Are your keywords working? Research!– What levels of traffic are they producing
Understanding the task ahead
• Traffic & goals
– How much traffic are you receiving
– Where is your traffic coming from
– Do you have set goals in place
Google Analytics
Direct Traffic
Referral Traffic
Search Engines
Don’t take the easy option..
• Don’t be fooled
• Don’t be tempted
• Online marketing is a long term and continuous commitment
• Cheap is not always best
Know your competitors!
• Guarantee that they know you!
• How big are your competitors footprint?
• How many back links do they have?
• Who is linking to them?
• What keyword are they optimising for?
Use effective tools
Create your platforms
• What platform should you use?
– Dependent upon business needs
– Dependent upon budget
Create your platforms
• Are they easy to use?
• Are they flexible?
• Will they enable you to grow or will they
stunt your growth?
• Will they help to achieve your original aims and objectives?
Developing an effective strategy
• Where do you start?• Aims and objectives
– What are you aiming to achieve?• Traffic? • Revenue?• Reputation?
• Research– Market– Keywords – Competitors
• Agree your keywords
Developing an effective strategy
• Resource
– Do you have the resource in place to deliver
– Do they have a clear understanding
– Roles and responsibilities
Build an online road map
Research
Network
Content Strategy
On-page SEO
Explore
Communication is key
• The business matrixClient 1 Client 2 Client 3 Client 4
Service 1
Service 2
Service 3
Service 4
Summary
• Research
• Flexible platforms
• Strategy
• Organisation
• Pro activity
• Being smart
• Hard work
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