HOW TO SPOT SOCIAL BUYING SIGNALS? Turn Social Media into Revenue @sendible
How to Spot Social Buying Signals - Turning Social Media into Revenue
Oct 21, 2014
How to spot social buying signals through effective Social Media Management.
From Chat to Checkout: In a recent study, 72% of retailers said that social media had a significant effect on sales. Find out how to generate leads to your eCommerce site through social media and how to convert them to sales by optimising the purchase experience for your customers.
Event Details
Date & Time: 20th August 2013, 2pm-6pm
Level: Beginner/Intermediate
Price: FREE
Location: Google Campus, 4-5 Bonhill Street, London, EC2A 4BX
Read more: http://sendible.com/insights/free-event-google-campus-london-from-chat-to-checkout/#ixzz2chuEK4xq
From Chat to Checkout: In a recent study, 72% of retailers said that social media had a significant effect on sales. Find out how to generate leads to your eCommerce site through social media and how to convert them to sales by optimising the purchase experience for your customers.
Event Details
Date & Time: 20th August 2013, 2pm-6pm
Level: Beginner/Intermediate
Price: FREE
Location: Google Campus, 4-5 Bonhill Street, London, EC2A 4BX
Read more: http://sendible.com/insights/free-event-google-campus-london-from-chat-to-checkout/#ixzz2chuEK4xq
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Transcript
HOW TO SPOT SOCIAL BUYING SIGNALS?
Turn Social Media into Revenue
@sendible
The Plan • Introduction to Sendible • The last 15 years… • What are buying signals?• Types of buying signals• Statistics of social media usage
• Getting you started in your search for your buying signals• Best practices for responding• Leveraging your own fans & followers• Monitoring on reviews sites• Track your progress
0208 123 1526 | [email protected]
Who are we?• Sendible.com – Social Media Management Tool for Businesses
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A Buying Signal is a signal from a potential customer that shows an intent to buy a product or service
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Common Buying Process
Need Recognition
Information Search
Evaluate Alternatives
Purchase
Decision
Post Purchase
Evaluation
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Demographic Shift
75% aged 18 to 49 on social
95% aged 12 to 17 active online
* 2012 Pew Research Center’s Internet and American Life Project
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The Impact of Online
80%of customers do online research before buying in-store
* PricewaterhouseCoopers 2012
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The Impact of Social
64%of Social Media users said that social had influence on buying decisions
* Edison Research, June 2012
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The Impact of Social
64%of Social Media users said that social had influence on buying decisions
* Edison Research, June 2012
0208 123 1526 | [email protected]
0208 123 1526 | [email protected]
When in the Buy Cycle?• Positive Event Driven (Pre-Buy)
• Wedding, Pregnancy, Graduation, Trade Shows, Major Events
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When in the Buy Cycle?• Negative Event Driven (Pre-Buy)
• Theft, Loss
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When in the Buy Cycle?• Early in the Cycle
• Desire, Seeking Solution
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When in the Buy Cycle?• Research Phase
• Fact Check, Advice, Brainstorming, Recommend
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Where to begin?
• Find your keywords• Try a few “signal words”
• “Does anyone…”• “I am looking for…”• “Any recommendations”
http://twitter.com/search
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Brand• Easy to spot buying signals• Brand opinions • Consumer insight• Discover brand advocates
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Product & Services • Easy to spot buying
signals• Consumer insight• Discover brand
advocates
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Industry
• Monitor Competition • Brand favourability
• Trigger words • “Does anyone…”• “I am looking for…”• “Any
recommendations”
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0208 123 1526 | [email protected]
Best Practices for Responding• Get to know the Twitterer
you’re talking to… before you start the conversation.
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Best Practices for Responding• To promote or help? Go with the soft touch
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Best Practices for Responding• Incentivize!
@FUTUREFANOFMINE Use 15% off Coupon Code: socialpro13
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Review sites• Include all your reviews, even your negative ones• Don’t add your own phony reviews. • Ask for reviews & Consider offering incentives for leaving
reviews• Respond to negative comments in a timely manner,
publicly
0208 123 1526 | [email protected]
Free Social Media AuditRegister: http://bit.ly/SendibleAudit
Any Questions?
0208 123 1526 | [email protected]
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