How to spend investment money

Rubberstamp.io

How to spend investment money on a

SaaS Business

Allocate investment the right way

Why spending isn’t easy...

Genius got you here…

but you will need a new

kind of genius to take

you further.

Levelling Up = Pressing Your Luck

The Winning Strategies are hidden ...The strategies that are

right for you are hidden in

a forest of stuff which is

only right for “other

people”

Implement a purchasing system

1. Systems○ Relevant & corresponding info on

documentation○ Take the lead when implementing new

systems○ Maintain adequate financial checks○ Go mobile

Continued...2. Staff

○ Give management an overview of all spending.○ Decide on the right people for key roles.○ Allocate at least 2 responsible managers to sign off on purchase documents

(Make this easy to do).○ Implement systems for all staff - No Exceptions

Invoice Fraud Within Your Company● Invoice For Unused Goods or Services● Change of Details Letter ● Internal Invoicing Fraud● Product Delivery Fraud● Computer Virus Based Fraud● Methods To Stop Invoice Fraud

How to Prevent it

● Staff Training○ Recognise Email Based Invoice Fraud○ Recognise Posted Invoice Fraud

● A Properly Managed Purchase Order System○ Give company management an overview of all spending○ Record orders for reconciliation against supplier invoices○ Reduce unnecessary spending by preventing over

purchasing○ Provides a contract between purchaser and supplier○ Better cash flow management within the business

Spending Hygene Factor #1

- Hungry

- Angry

- Lonely

- Tired

- Sick

Pirate Metrics

- Acquisition

- Activation

- Retention

- Referral

- Revenue

Pirate Metrics...1Acquisition

● SlideShare Commenting ● Launch on a Tuesday● Amazon Book Reviewing and Commenting● Sign-up Functionality that Stays at the Top● Add Exit Intent to the Website● Submit the App to Award Sites● Use the Thank You Page● Wavelength by MailChimp● Startup App Directories● Pay for Triberr Influencers● Viral Content Buzz and Just Retweet● Virtual Assistants● Put “>>” at the End of Your Call-to-Action Buttons

Pirate Metrics...2● Tweet Embeds of Social Proof● Require Shares for Your Best Content● SellHack for LinkedIn● Startup App Directories● Pay for Triberr Influencers● Viral Content Buzz and Just Retweet● Virtual Assistants● Put “>>” at the End of Your Call-to-Action Buttons● Tweet Embeds of Social Proof● Require Shares for Your Best Content● SellHack for LinkedIn● LinkedIn Group Owners● LinkedIn Group Blog Promotion● Old Tools That No Longer Exist● Discounts to Influencers

Pirate Metrics...3● Submit to Social Bookmarking Type Sites● SnapGuide and Guides.co● Email News Publishers for Your Industry● Ad Placement/Sponsorships● Upload Training Videos to Lynda● Reach Out to Other Guest Bloggers● Leverage Your Existing Providers● LaunchBit● HARO● Sponsored Content● Fiverr Promotion● Pay for Reviews● Showoff Your PR or Customers● Pop-ups● Get PR

Pirate Metrics...4● Discounts for Beta Testers● Social Listening● Create Templates● Chrome Webstore● Daily Deal Sites● Roundups● Highlight User Onboarding● Guest Blog● Use Paid Ads to Promote Your Press● Conversion and A/B Testing● Ask for Beta Users on Social● Handwritten Notes● Blog Commenting● Host Your Videos on Wistia● Communicate

Pirate Metrics...5● Converse with Authors not Publishers● Repurpose Content● Feature Key Figures in Your Niche● Training Courses● Third Party Partnerships● Interview Influencers● Cold Emailing● Case Studies for Different User Types● Siphon Competitor Links● Marketplace Integrations with Other Apps● Interview Users● Automated Webinars● More Engaging Signup/Login Page● Downsell at Signup

Pirate Metrics...6Activation

● Make Signing Up Easy● Auto Login After Signup● Send Personal Email● Send Gifts● Engage Influencers Who Signup● Tweet or Mention New Users● Map Out Your Email Sequence● Extended Free Trials● Personal Outreach as a Followup● Find Your “Aha” Moment● Automated Webinars● Great Onboarding Experience● Spruce Up the Boring Pages

Pirate Metrics...7Retention

● Utilize an FAQ Page● Ask Users to Take Pics w/Your Product● Use Google Hangouts/Skype for Support● Report on Positive Statistics● Email, Email, Email● Customer Thank You Cards● User Exclusives● Credit Card Expiration Notices● Leaderboards● Gamify● Inform Users What They Missed

Pirate Metrics...8Referral

● Double Loop Referral Program● In-App Sharing● Two Way Sharing● Ask for Shares in Your Application● Affiliate / Referral Program● Use Links in Your Email Signature● Ask for Shares in ALL Emails

Pirate Metrics...9Revenue

● Downsell at Cancelation● Verified Program● “At Risk” Tagging● Exit Survey● Add Professional or Concierge Services● Annual Payments

Evaluate where your business isFiguring out where your problem lies, comes down to how closely you can get to the above figures for each stage of your funnel.

What is your problem?- Decide where the weaknesses are in

your business- Think about the bag of money you

have, and how to align them with those weaknesses.

- Draw up a list of ways you could use your resources to address those issues.

- Draw up a list of expenditures which are not aimed at problem areas.

Draw up a list of

● In order to …. [address a specific problem]

● I have considered

● [Option A] costing [$x]

● [Option B] costing [$y]

● [Option C] costing [$z]

● and have chosen [your choice]

● where I expect [the result I hoped for]

ScalingNot all of this spend will be done by you

alone. Soon your team will take on and

execute decisions