How to Shine in a Crowded Market

How to Shine in a Crowded Market

Alex Membrillo, CEO@alex_membrillo@cardinalws

Cardinal Web Solutions is a creative group of marketing professionals skilled at leveraging traditional and innovative mediums empowering small to medium-sized businesses and national brands. We focus on driving your profits through improved search results rankings, increased website traffic, social media orchestration, and other interactive marketing techniques.

About Cardinal Web Solutions

Atlanta’s #1 Interactive Marketing Agency

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Proprietary and Confidential

Stuff you will learn today

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• How to claim your place in a crowded market

• How to scale your company

• How to laugh during a presentation

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Only sell what you are PASSIONATE about

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• Don’t sell what you do, sell why you do it

• It takes grit and determination to continue to push through to find your niche

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Will people REALLY buy your stuff?

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Before changing your company’s direction, test it on employees

and trusted customers to see if they will pay.

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Nix anything but your Niche

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• Your company can only really scale one service/product at a time

• Finding the best talent and R&D is expensive- but worth it

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Great is better than Good, duh

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• Don’t shortchange yourself by being good at a lot but not great at anything

• Selling is SO much easier when you have awesome case studies

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How to Price

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• You can’t be Marshalls AND Bloomingdales

• Either go for volume OR quality

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Be Different, Be Human

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• People buy things from people, not buzzwords

• Stand out, have a sense of humor

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People are your best resource

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• Recruit 24/7

• Hire the best around

• Get out of their way

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Time to Scale

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• Process is king

• Sell and market your business like crazy

• Save enough for 1 month of expenses, re-invest the rest

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What have we learned today?

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• Passion First, Not Money

• Test New Offerings

• Define your Niche

• Hire the Best so you can work ON Your Business