How to set-up Google Plus Business Page and Why?

By: Maria FaiziFebruary 8, 201 5, Version: UB.01

XL TRAINING SERIES

How To Set-up Google Plus Business Page And Why?

WHAT IS GOOGLE PLUS?

HOW TO SET IT UPStep 1: Firstly, you need to have a personal Google+ account. On your profile, click on the Home button at the top left corner for a drop down menu, then go to “Pages” and then hit “create a page.”

HOW TO SET IT UPStep 2: Pick a category for your business. Pick the right category that perfectly describes your business or organization - Storefront, Service or Brand. And then you will be taken to a page where you have to fill up your brand’s basic information.

HOW TO SET IT UP

STEP 3: Begin customizing your Google Plus by adding a profile photo and tagline. Choose this carefully, your tagline must be consistent with other taglines you have used for branding purposes on other sites.

HOW TO SET IT UPSTEP 4: Continue to your new Page and edit your Page information.

HOW TO SET IT UPSTEP 4: You can manage and keep track of everything, just like Facebook and other SM platforms. You can also link Google Plus with your Youtube channel.

WHY USE GOOGLE PLUS:

G+ isn’t a space for temporary, limited, 140 characters updates like on Twitter. And its not for meeting up with people like on Facebook. What makes it different is that Google Plus is promoted by the biggest technology platform on the planet. So, whatever you do on Google+ will be prioritized by Google.

Because everything you post on G+ is immediately indexed by Google. Thus, influencing search engine results positively. We know this is huge for companies and professionals, because the websites that appear on the first page of Google, and especially in the first few positions, get 54.8% of all clicks from users, according to a study.

Because entering the world of Google Plus means having a great deal of resources in one single place: Hangouts, Communities, Youtube, Google, Gmail, Google Maps and other dozens of products. Each of these was created to benefit and optimize your marketing strategy and take your brand even further. Good way to build brand engagement.

WHY USE GOOGLE PLUS:

Fact: over 500 million people are currently on Google+ and it is the second largest social network in the world

Authorship - Google+ Authorship connects a Google+ personal profile to an individual webpage, blog post or article. It’s great for gaining exposure and building a personal brand, especially if you’re in an industry that makes you the face of your business. Example: Dr. Dina. In addition, this puts your profile picture next to your content in Google search results.

Google+ Local is a part of Google+, and focuses specifically on businesses and their locations. More online visibility, enabling consumers to find a link to your website, what your business has to offer, and any other information you think they should have. Direct access to customers so you can connect on a more personal level, encourage feedback, and ask for reviews.

Integration with Google maps, which enables consumers to find pertinent contact information like your phone number, address, directions, and hours of operation.

The biggest benefit of Google+Local for businesses by far is that your business has the ability to be found by many more people in the local area when they conduct a Google search.

Read on: http://postcron.com/en/blog/why-use-google-plus-business-10-implacable-reasons/

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