How to Set Up a Baidu Pay Per Click Account by BaiduAdvertising.com

How to Set-Up a Baidu

Pay Per Click Account

How to Set-Up a Baidu

Pay Per Click Account

by

How to Set-Up a Baidu

Pay Per Click Account

by

This presentation

will show…

This presentation

will show…

how to set up a

Baidu Pay Per

Click account.

This is how

Baidu

Advertising.com

works.

Some details may vary based

on the Baidureseller.

This is how

Baidu

Advertising.com

works.

Baiduresellers

Baidu uses a

network of agents

that help set up

accounts.

Baidu resellers

Baidu uses a

network of agents

that help set up

accounts.

These resellers

work on a

commission

basis.

Baidu resellers

Costs

CostsBaidu requires

an initial deposit

of 5,000

Chinese Yuan.

CostsBaidu requires

an initial deposit

of 5,000

Chinese Yuan.

That is about 825

US Dollars.

CostsIt's best to send

more due to

bank fees and

exchange rate

losses.

CostsIt's best to send

more due to

bank fees and

exchange rate

losses.

We usually

recommend

about 875 USD.

CostsBaidu charges a

setup fee of

1,200 Chinese

Yuan.

CostsBaidu charges a

setup fee of

1,200 Chinese

Yuan.

Baidu

Advertising.com

can often get that

fee waived.

CostsIf you work with a

Baidu reseller

directly…

CostsIf you work with a

Baidu reseller

directly…

you should ask

them if they can

do it for a lower

fee or no fee at

all.

Method of

payment

Method of

payment

Baidu resellers

only accept

payment via wire

transfer in Yuan.

Method of

payment

Baidu resellers

only accept

payment via wire

transfer in Yuan.

We can accept

payment via

several

methods…

Method of

paymentincluding PayPal,

cheque and wire

transfer.

Method of

paymentincluding PayPal,

cheque and wire

transfer.

We have a

Canadian and

Chinese bank

account.

Paperwork

PaperworkBaidu requires a

scanned copy of

a company’s

Certificate of

Incorporation.

PaperworkBaidu requires a

scanned copy of

a company’s

Certificate of

Incorporation.

This must be

translated by a

company

authorized by

Baidu.

PaperworkWe will get this

translated for our

clients.

PaperworkWe will get this

translated for our

clients.

Other companies

may or may not

provide this

service.

PaperworkFor some

specialist high

sensitive

industries, such

as

foreign

exchange

trading, medical

care…

Paperwork

there may be a

host of other

legal paperwork

involved.

health products

or air tickets

Website

WebsiteBaidu will request some edits to your website.

WebsiteBaidu will request some edits to your website.

These website

edits have to be

in Chinese.

WebsiteAbout Us,

Contact Us and

services/products

will need edits.

WebsiteAbout Us,

Contact Us and

services/products

will need edits.

The About Us

page must

contain…

Websitethe official

company name

used in the

Certificate of

Incorporation.

Websitethe official

company name

used in the

Certificate of

Incorporation.

The Contact Us

page must

contain…

Websitethe company

phone number

and address

both of which

must be for the

country…

Websitein which the

business is

located.

Websitein which the

business is

located.

If the business

does not have

authorization to

advertise for a

certain industry

Websitethe page must

not contain words

related to that

industry.

Websitethe page must

not contain words

related to that

industry.

We sometimes

receive additional

requirements

from Baidu.

Time

TimeHow long does

it take to set up

an account?

TimeHow long does

it take to set up

an account?

In our

experience, it

usually takes

two weeks.

TimeIf you want to

rush the set up

process…

TimeIf you want to

rush the set up

process…

we could set up

an account in

four to seven

working days.

Account

verification

Account

verification

Baidu requires

that new

accounts are

verified.

Account

verification

Baidu requires

that new

accounts are

verified.

This has to be

done when the

account is

setup.

Account

verification

The process

isn’t tough, but

it’s another

obstacle to

navigate.

Account

verification

The process

isn’t tough, but

it’s another

obstacle to

navigate.

Verified

accounts will

have a ‘V’ next

to their ads.

Account verification

Account

verificationVerification is

obtained by

a letter of

commitment

signed by the

client.

Account

verification

A screenshot of

a search result

from the

government

website

that contains

the client’s

company

registration

information.

Account

verification

The information

must have the

same company

name

that appears on

the Certificate

of

Incorporation.

Checklist

Costs/Method of payment

Checklist

Costs/Method of payment

Paperwork

Checklist

Costs/Method of payment

Paperwork

Website edits

Checklist

Costs/Method of payment

Paperwork

Website edits

Set up time

Checklist

Checklist

Costs/Method of payment

Paperwork

Website edits

Set up time

Account verification

For more information about how

BaiduAdvertising.com can help

click the logo below

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