Selling Tickets to Shows and Events through Social Media Facebook does not work in UAE… Unless you do it right!
Selling Tickets to Shows and Events through Social Media
Facebook does not work in UAE…
Unless you do it right!
Case Study – 01• Event : 03rd Annual Dubai Dance Festival June
02nd-05th
• Organizers approach Ezy Biz with just 28 days to spare.
Objective
• The Organizers hoped to sell 1600 tickets to the main item of the Dubai Dance Festival -“ Believe Me I’am a Dancer”
• These 4 shows were held at Souk MadinatJumeirah, The First Group Theater.
Solution
• Used every possible feature of Facebook
• Create a Group Page
• Events
• Tagging Photos and Sharing Videos
• Notes
• Sending Messages
• Facebook Ads
Solution Event Photos
Create a Facebook Group
Create a Facebook Group
Facebook Events
Photo Tagging and Video uploading
• Friend’s friends get to see the Photo with our name.
• Videos has the virality of been shared.
Facebook Notes
Sending Messages
• Gets right into your email inbox.
• Shows right on top of the Facebook.
Facebook Ads
Facebook Ads
Facebook Ads
Facebook Ads –Target Profiling • Location - Country and City
• Age – We can select the exact age we are targeting at
• Birthday – we can place advertisements for each day and 1.5 Million/365 =4100 persons in UAE will receive a greeting from your Company.
• Sex
• Keywords - TV Shows, Movies, Hobbies, Books, Sports, Music and Quotes
Facebook Ads –Target Profiling • Education – University, High School or still studying.
• Work Place
• Relationship status – In a relationship, Its complicated ( God knows what this means!), Married or Single.
• Languages spoken - English, Hindi, Tamil, Phillipineetc.,
• Connection – We can Target certain Groups, Pages, Application Users and Event Attendees.
Results of the Dubai Dance Festival
• All 1600 seats were filled.
• Not a single Press, TV or Radio Advert.
• If 30% came from word of mouth the rest came from the efforts on Social Media.
Another example from Web Uni
Webpreneur Camp Facebook Ads
Webpreneur Camp Facebook Ads
Key Learning from this Example
• People buy products only from those whom they can Trust
• Website to be tested for Conversion
• Elements of Emotion to be built in the site
Facebook FBML Pages
Twitter Skin
Facebook Mini Sites
Facebook Mini Sites
Facebook Mini Sites
Facebook Mini Sites
www.facebookmovies.net