How to sell a whole country on open source (and have fun along the way) OggCamp 2015 Liverpool Dr. Christoph Zimmermann LUG Frankfurt
How to sell a whole country on Open Source (and have fun along the way)
Jan 09, 2017
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How to sell a
whole country on
open source(and have fun along the way)
OggCamp 2015
Liverpool
Dr. Christoph Zimmermann
LUG Frankfurt
31.10.2015 2
Hook ...
● 2015 Linux Day in spring in Berlin no longer ☹
● Thus: Linux Presentation Day was born
● Idea:
– Engage as many LUGs / FOSS groups as possible
– Bring FOSS to the masses!
– Take over the country (at least for one day)
– Have fun!
31.10.2015 3
… line ...
● Federal HQ:
– Overall organization
– Nationwide PR
● Local LUGs / FOSS groups:
– Logistics: location, speakers, etc
– Local PR
– Local focus as appropriate:● Office● Gaming● Development
31.10.2015 4
… line ...
● Catchy theme: No NSA!
– Idea: privacy / data protection concerns for users
– Domain went live: 9/18
– Main content provision via: linux-presentation-day.de (mainly for SEO reasons)
● Campaign focus on:
– Mass media (Spiegel, stern, etc.)
– But also focus media (netzpolitik.org, etc)
31.10.2015 5
… line ...
● Supported by local marketing campaigns:
– Flyer (on no-nsa.de)
– Viral approach via local organizations
– Local media as appropriate
Wir müssen leider draußen bleiben!
Keinen Bock auf NSA & Co. auf Deinem PC?
Deine Daten gehören Dir!
no-nsa.de
31.10.2015 6
… line ...
● Distributed organisation:
– Central mailing list, website for coordination
– National coordination of talks being streamed live
– Streams archived similar to FOSDEM tracks (for later LPDs)
– FAQ / install party sessions in similar manner (supported by IRC channel)
– Moolah: national sponsoring / shared costs (flyers, posters, etc.)
31.10.2015 7
… and sinker
● Lessons learned:
– Initial outcome: better than expected; whole DACH area participating
– Quick pick-up by local and national media after initial PR
– Federal organisation reflecting government: ☹● Endless discussions● Multi-day email rants ● But enough drive already for LPD 2.0 @
2016
31.10.2015 8
● A few suggestions: LPD with...
… and sinker
☺
31.10.2015 9
● More seriously:
– Software / hardware development
– Hardcore gaming / Steam
– Office environments
– Research (?)
– Hobbyist applications: SDR, astronomy, …
● Pan-European event?!?
● Ideas of course welcome!
… and sinker
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