Would you like to save $000s of dollars on PR activity?
Would you like to save $000s of dollars on PR activity?
what's your riskiest communications assumption?
public relations = relationships
marketing = actions
publicity = awareness
so what?!
strategy : activity
Commercial goal
Key relationships
0 - 10
Relationship strength
Measure progress
PR is not a numbers game
Relationships Conversations
Timing Delivery Mechanism
Run experiments
Relationships Conversations
Timing Delivery Mechanism
Relationships Conversations
Timing Delivery Mechanism
Relationships Conversations
Timing Delivery Mechanism
Relationships Conversations
Timing Delivery Mechanism
R + A = O
Measuring PR = relationship strength
Measuring marketing = actions
Measuring publicity = noise