“How to Remain Relevant in Changing Times” Marilynn T. Mobley
Jan 01, 2016
“How to Remain Relevant
in Changing Times”
“How to Remain Relevant
in Changing Times”Marilynn T. Mobley
Juice Plus+ is Incredibly Juice Plus+ is Incredibly RelevantRelevant
Better nutrition
Consumers want:
Convenience Simplicity
The Latest TrendsThe Latest Trends
Staggering amount of product categories, combined with increasing sophistication
Functional foods, or nutraceuticals gaining favor
Performance punch being added to any food craving
Consumers Want Consumers Want ConvenienceConvenience
Supplement Use Supplement Use Remains StrongRemains Strong
65% of adult Americans take dietary supplements
60% of Americans say they do not eat a balanced diet on a regular basis
Women are more likely than men to take a multivitamin
54% of people age 50 and above take multivitamins
Consumers Want Consumers Want “Wellth”“Wellth”
Distinguishers buy healthy because it’s good for them
Blenders buy healthy because it’s a first step
Keep the Message Simple!Keep the Message Simple!
“You know you need fruits and vegetables.”
“Juice Plus+ offers fruits and vegetables in a capsule.”
Growing Interest Growing Interest in Owning a Businessin Owning a Business
75% of Americans have entrepreneurial aspirations
37% want to launch their own business in 1-5 years
Empty nesters and Baby Boomers are a prime market
Thank Thank you!you!