How to Realize the Benefits of Mobile Apps in a Marina or Boatyard

How to Realize the Benefits of Mobile

Apps in aMarina or Boatyard

Cam CollinsPresident and CEO

Exuma Technologies, Inc.

Topics

• State of Mobile Adoption

• Whats in it for me (us)?

• Mobile Strategies and Considerations

• Native vs Mobile Web Apps

• Case Studies

State of Mobile Adoption

6 billion mobile subscribers worldwide

Mobile web users

Source: IDCNote: Q4 2012 not announced

Source: IDC

SMS (Text) Messages

Doesn’t include OTT (Over the Top) and MMS (Mobile Messaging Services)

More frequently Concept

Longer usage

Concept

Whats in it for me?

Mobile Considerations and Strategies

Our Point of View

Portability

Humans are “mobile”

and computers are now “portable”

Collaboration

Share information with your customers at a more personal level

Visibility

Access to data across multiple sources

Simple, elegant and intuitive

DESIGN MATTERS

Source: Appcelerator Q1 2013 Mobile Enterprise Report

Business DriversUser

InteractionTechnology Drivers

Customer satisfaction and lock-in• Make reservations

• Submit service requests

Efficiencies• Sales reps managing leads

• Service techs clocking on/off jobs

Error resolution• Transposing from paper to computer

Business Drivers

Customers / Suppliers / Staffers

User Interaction

Technology Drivers

Who will be using mobile devices?

Their own or company bought?

Smartphone or Tablet?

Apple or Android?

Test early and test often

Native vs Mobile Web

Case Studies• Aquience

• Boat Cloud

• LaunchTracker

• my-villages

• The Waypoint

What is Aquience?

A new way to monetize events... and much more

http://nunuapps.com

Word Press Similarities

• Aquience is a licensed mobile app platform and appliance

• Collaborative Content Management System

• Consistent look, feel and branding

• No developers required

http://boatcloud.com

http://dockmaster.com

http://dockmaster.com

http://dockmaster.com

• Communicate from another app

• Custom URL

http://my-villages.com

http://thewaypoint.com

The Waypoint Nautical Almanac

Augmented Reality

Almanac Concept

Thank you!!

[email protected]