@antennasocial • antennasocial.ca How to Reach the Right Audience With Paid Social Promotions Nov 29, 2016 1 11_29_PaidPromos.key - November 29, 2016
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@antennasocial • antennasocial.ca
How to Reach the Right Audience
With Paid Social Promotions
Nov 29, 2016
1 11_29_PaidPromos.key - November 29, 2016
@antennasocial @antennasocial • antennasocial.ca
2 11_29_PaidPromos.key - November 29, 2016
@antennasocial
Easy wins come from a number of factors:
• Competition not yet online • Solving a very specific
problem • Example: RV Campgrounds
Social Media Isn’t Magic
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@antennasocial
• Better reach than traditional media
• Increased visits to website • Improved search ranking • Trust & credibility • Improved customer service
A Formula For Success
Social Media + Great Product + Time = Sales $$
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@antennasocial Online Content Marketing (Inbound)
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@antennasocial
Organic = Content reaching people as-is where-is.
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@antennasocial
Paid Promotion = Buying extended reach for your content on social
networks. AKA: Sponsored Posts, Boosted Posts, Ads
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@antennasocial
Your content is less and less likely to be seen organically.
• Busy news feeds (competition).
• Relevance. How to compete?
• Make your posts great. • Pay to promote some of
them.
Why Pay to Promote?
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@antennasocial
Facebook Instagram Twitter LinkedIn Pinterest
Google • AdWords • YouTube • Google Display Network
Available On Big Platforms
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@antennasocial How to Prepare Your Paid Promotion
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@antennasocial What Are You Trying To Achieve?
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@antennasocial Who Are You Trying To Reach?
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@antennasocial How Will You Connect?
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@antennasocial What Will Your Post Look Like?
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@antennasocial Relevant Content For Your Audience
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@antennasocial B2B Twitter Targeting
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@antennasocial I’m Prepared, Now What?
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@antennasocial Facebook
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@antennasocial Facebook
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@antennasocial Twitter
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@antennasocial LinkedIn
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@antennasocial Pinterest
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@antennasocial Saved Audiences
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@antennasocial Scheduled Content
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@antennasocial Track & Measure Progress
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@antennasocial Adjust On-The-Fly
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@antennasocial
What’s Next? Watch for an email from me!
I’ll send you: • Tips from this webinar • A link to the archive • Upcoming webinar schedule • Special offers for Antenna’s services • Pre-registration for online course coming this fall
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