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1 How to reach cashed-up investors
11

How to reach cashed-up investors

Jul 05, 2015

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Investor Relations

David Coe

With self-managed funds controlling $500 billion in assets, wouldn't you like to get your corporate story to them? Now there is a way. Two-thirds of trustees of self-managed super funds are over 50 and people over 50 are the fastest growing users of social media.
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Page 1: How to reach cashed-up investors

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How to reach cashed-up investors

Page 2: How to reach cashed-up investors

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Most cashed-up ever

Source: RBA

$1,500bn in bank deposits

$700bn in deposits by households

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Where the money is - super

Source: APRA

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Silence is the killer

• Press coverage has never been harder

•Any media coverage is hit and miss

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Only 2 questions

•Do you want the strongest share price?

•Do you need investors to know your story?

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Join the revolution

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Trumpet the value you offer

• Make it clear why you are unique

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Result: reach SMSFs

Source: Pew Research, superguide.com.au

SMSF trustees are among the fastest growing users of social media

• 66% of SMSF trustees are over 55 • 66% of new trustees are under 55

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We engage high-value followers

• Investors • SMSFs •Online brokers • Equity analysts • Commodity analysts • Fund managers • Peer companies • Journalists • Commentators •Bloggers

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Differentiate yourself

• Be heard, be known, be understood

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SocialisedInvestors.com

Julia: 0419 815 386

[email protected]

100 William Street

Sydney NSW 2011

Start reaching new investors today