Top Banner
The World’s Most Successful Crowdfunding Marketing Agency
55

How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Jan 22, 2018

Download

Business

Zach Smith
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

The World’s Most Successful Crowdfunding Marketing Agency

Page 2: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

In the past 18 monthswe’ve helped start-ups,

inventors, and entrepreneursraise over $35 Million USD

Page 3: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Last month alone we raised $7 Million USD

Page 4: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

In the next 12 monthswe are on track to raise

$90 Million USD

Page 5: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 6: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

How many of youhave a business idea?

Page 7: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

How many of youhave actually done somethingSUBSTANTIAL with that idea?

Page 8: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

How many of you wouldlike to make $100k in 30 days?

Page 9: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 10: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 11: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Our signature“spike”

Page 12: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

45,000 PEOPLE PLEDGED $9,192,055

Page 13: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

So….Why crowdfunding? Most ofyou are on Amazon. How can

this avenue benefit you?

Page 14: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

1. Kickstarter Backers areInnovators and Early Adopters

Therefore, conversion rates are much, much better

Page 15: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

2. Kickstarter Backers areForgiving

Page 16: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 17: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 18: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

3. “2.0” Your ExistingAmazon Products

Page 19: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 20: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

4. You do NOT needmoney upfront. No angel

investing is required. No venturecapitalism is required. You retain100% EQUITY in your “company”

Page 21: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

10 Principles ForA Successful

Crowdfunding Campaign

Page 22: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

1. Create a great product

Page 23: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 24: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Ubiquity“techy”/coolAwesome Product

+ Compelling “Chill Factor” Story__Huge Chance For Success!

The Formula…

Page 25: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 26: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

2. Know thy margins

Page 27: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 28: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

If you can’t spend money to make money, you do NOT have a business!

Page 29: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

3. Set Your Least Viable Goal

(LVG)

Page 30: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 31: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

4. Tell Have a great story

Page 32: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

The Right Way

Page 33: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

The Wrong Way

Page 34: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

The “Chill” Factor

Page 35: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

5. Show Don’t TellFeaturing Your Benefits

Page 36: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 37: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 38: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

6. Have Multiple PledgeLevels - Upsells

Page 39: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 40: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 41: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

7. Time Your Launch

Page 42: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 43: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 44: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 45: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

8. Market Your Product

Page 46: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Pre-Campaign

FFF

Page 47: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

LaunchThe 3 P’s (PPP)

Page 48: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Post-Campaign

Page 49: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

9. Just Do It

Page 50: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

10. Fail Fast

Page 51: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Bonus Point: Who to choose?

Page 52: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

We used to wonder which was better. After running over 200 campaigns on both platforms, we now know. Here is why KS is better:

a. KS has more traffic

b. KS has a higher conversion rate, even when both pages are exactly the same

c. KS has better branding & credibility, so associating with KS gives you more credibility

d. When you do your part to drive conversions on KS, KS will reward you by featuring you higher up in their popular category. This is how most people browse and discover projects on KS. KS traffic accounts for 30% to 60% of a project's sales. So imagine raising $500,000, but instead of $500,000 it's actually $1 million because of all the extra traffic and sales KS sends your way for being popular. On the other hand, IG has some random algorithm that doesn't reward the top projects.

Page 53: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Page 54: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Hire Funded Today!

Resources:

www.funded.today

www.kickstarter.com

www.kickstarter.com/help/stats

http://Funded.Today/stats

http://KickTraq.com

[email protected]

Page 55: How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015

Any questions?