How to Quadruple Revenue Using Existing Traffic Mike Allen, Chief Executive Shopper, Shopping-Bargains Mike Allen, Chief Executive Shopper, Shopping-Bargains Tim Ash, CEO, SiteTuners Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond Jennifer Myers Ward, CEO, ebove & beyond Tim Kerber, CEO, MemberGate Solutions (Moderator) Tim Kerber, CEO, MemberGate Solutions (Moderator)
Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money.
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1. Be the expert2. Leverage your advantage3. Provide better content4. Help people decide5. Increase touch points6. Build lasting relationships7. Monitor behavior (analytics)
7 Ways to Make More Money
• Become an authority on the subject• Embrace the tough questions• Find solutions• Empower people• Establish trust
• Be unique• For your readers, not search engines• (SEs tend to reward originality though)
• Give something away• Provide real answers• Drop the sales pitch• Demonstrate trust
3. Provide Better Content
• Honest comparisons• Reviews & ratings• Quality imagery – photos, videos• Provide details (for the readers among us)• Gently lead -- don’t force down the buying
path
4. Help People Decide
• Social media• Email newsletters• Phone• Live chat• Blog
5. Increase Touch Points
• Customer service is critical• Admit mistakes• Correct them• Over-deliver and amaze
• Say thank you• Help your users succeed• Upsell opportunities abound!
6. Build Lasting Relationships
• Survey your users• Contact mega-users directly if possible• Review analytics• “Bounce rate”• “Time on site”• “Page views”• “New” vs. “returning” visitors
7. Monitor Behavior (Analytics)
• Focus on goals• Repeat these 7 steps• Monitor conversion rates & user sentiment
• Seek advice from others• Periodic usability review• Hire consultant(s)
• Make adjustments as necessary• Retool• Improve continually
Continual Innovation is Key
1. Be the expert2. Leverage your advantage3. Provide better content4. Help people decide5. Increase touch points6. Build lasting relationships7. Monitor behavior (analytics)