How to Provide Compelling Digital Experiences

How to Provide

Compelling Digital

Experiences Otto de Graaf, SVP Products & Solutions

Experience matters: Cirque du Soleil Invented theater-circus

Estimated $1B revenue

Very high profit (25%)

• Campaigns

• Online

• Social

• Corporate Marketing

• Campaigns

• Online

• Social

• eCommerce

• eCommerce • Product

development

• Customer service

• Social

• Corporate marketing

• Social

7 teams in

different

disciplines

“If you get more than three

marketing people in a room,

you get silos,” Brad Brooks, CMO Juniper Networks.

Silos will not go away! Hard-wired into our brains

• Email marketing

• WCM

• Social marketing

• Campaign management

• WCM

• Product Information

Management

• eCommerce

• Embedded software

• IoT

• VoC

• Customer service

• Social engagement

• Customer loyalty

• Social engagement

• VoC

$11.8

billion

$5.8 billion

$1.5 billion

$2.6 billion

Farewell

IMAGE LIBRARY

Hello HUB

DAM as central hub for

product and brand content

Connected to frontend and

backend technologies

Farewell

MAZE

Hello SMART

Enriched content that responds

to its context

Easy search, metadata and

discoverability

Farewell

WORKFLOW

Collaborative and easy to use,

internal and external audiences

Content driving the

customers’ experience

Hello

EXPERIENCE

www.adamsoftware.net

[email protected]

@ADAMSoftware

www.youtube.com/AdamSoftware

Download the Report

www.adamsoftware.net

[email protected]

@ADAMSoftware

www.youtube.com/AdamSoftware