May 14, 2021
It’s not uncommon for marketers to face decision fatigue on a regular basis, and if
business owners are tackling their own marketing, that fatigue is only heightened.
You have to make decisions about platforms, your marketing budget, how to
spend it, the strategies you want to use, and so much more. And then, when it’
s
time to actually create your campaigns, the decisions start all over again.
The Facebook Ad platform is the perfect example. Even once you’ve made all
those strategic decisions about targeting, objectives, and placements, you have to
choose between multiple ad types and create the right copy. That last step is
essential to bring it home—the wrong ad type or messaging could derail an
otherwise perfect campaign.