How to Optimize Email Design?

How to Optimize Your ConfirmationEmail Design and Make It Bring You

More Sales

What are Transactional and Confirmation EMAILS?

5 types of Transactional Emails:

How to satisfy your subscribers’ needs?

How can you optimize your Confirmation Email design to

make more out of it?

What we'll talk about

WHAT A R E

EMA I L S ?

T R A N S A C T I O N A L & C O N F I R M A T I O N

                                               are usually triggered by

user action; therefore, their open rates are eight times

higher than any other type of email. These types of

emails contain information that is really important for your

customers, so your customers are interested in receiving

it.

Transactional Emails

  5   T ypes   o f

TRANSACT IONAL

 Ema i l s

R E G I S T R A T I O N

E M A I L

your customer receives

an email when he or she

creates an account on

your website; bit of body

text

Registration Email:

C O N F I R M A T I O N

E M A I L

an email is sent to

confirm that the order is

received

Confirmation Email

N O T I F I C A T I O N

  E M A I L

an email is sent, for

instance, when the

order is delivered;

Notification Email

F E E D B A C K

E M A I L

                           for example, an email with a

request to provide feedback is sent after you took a

flight.

Feedback Email

E M A I L

C A R T   A B A N D OM E N T

           an email is sent,

for instance, when the

order is delivered

Cart Abandonment

Email

Do   y o u r   c o n f i rm a t i o n   em a i l s

s a t i s f y   y o u r   s u b s c r i b e r s

n e e d s ?

"

Hierarchy of Needs

Why   s h o u l d   y o u  m a k e  mo r e

o u t   o f   y o u r   c o n f i rm a t i o n

ema i l s ?

"

Con f i rm a t i o n   em a i l s   p r o v i d e   y o u   w i t h   f r e s h

i n f o rm a t i o n   o n   w h e r e   y o u r   c u s t om e r s   a r e

i n   t h e i r   l i f e   c y c l e   a n d   w h a t   t h e y   w a n t .

Y o u   c a n   u s e   t h i s   d a t a   t o   s e n d   t h em  mo r e

o f f e r s   t h a t   w o u l d   a t t r a c t   t h e i r   a t t e n t i o n .

"

L i f e C y c l e

H o w c a n y o u o p t i m i z e y o u rC o n f i r m a t i o n E m a i l d e s i g n t om a k e m o r e o u t o f i t ?

"

Keep email design recognizable

Make your emails mobile-friendly

Add links to social media in your email design. Emails

Include a link to shipping tracking.

Design

Email Design Optimization STATS

56% 50%56%Mobile Opens Higher click­through rate

with order tracking link Brands send

mobile­friendly emails

Personalization

Add cross­selling items to your order

confirmation email. 

Add pictures of goods or even services

that are relevant to the purchased

items.

Use predictive models that makerecommendations to your customer

based on their previous behaviour .

Promotion

Add a promotion, discount, or coupon codeto your order confirmation email to incentivize

future purchases.

 44% of customers made their second

purchase based on a promotional email.

Subject Lines

C l a r i t y i n S u b j e c t L i n e s w o r k s b e t t e r t h a n c r e a t i v i t y .

"

K e y P o i n t sO f T h i s A r t i c l e

Key Points :

You should set up automatic confirmation emails on your website to

show respect to your customers and reduce their uncertainty;

Confirmation emails are not a dead­end in communication with your

customers – you can improve their design and use them for both cross­

selling and up­selling.

You can improve the user’s experience for your confirmation email

design by using limited website navigation, social media links, order

tracking links, and event tracking;

KONSTANTINE GEGESHIDZE ROLAND POKORNYIK

Online and Email Marketer, EDMdesigner CEO, Co­founder, EDMdesigner

@Kote_Gegeshidze @RolFic