How to Monetize the 97%

ironSourceDelivering Digital

Omri HalamishVP Sales @ironSource

Nice to meet you!

The Others

Freemium~83% of all mobile apps

1.7% 3.0% 4.68%

INDUSTRYAVERAGE

1.7% 3.0% 4.68%

3%

97%

A.I. Type a.i. type10m+ active users

top 10 productivity app in 35 countries

rated 4.4 by 173,000+ users

Man I wish you were here!

What's the weather |

WeatherWeather

The Challenge

Increase Revenue Positive UX Conversion Rate

$

Installation

2 3 4 5 7 8 9 10 12 13 ...

Increase Revenue Positive UX Conversion Rate

Upgrading to Premium

Hooked user

6 111 14

a.i.

App of the dayApp of the dayplay

+25%Increase in monthly revenues

Increase in monthly revenues

Lessons LearnedTargeting per geo

Change is good

Don't be aggressive

Don't make assumptions - try everything

Collect data and understand your users

Choose the right advertising partner

Conduct tests

How should I start?

App of the day

UC Browser

AVG Xtreme Alarm

Clash of Clans

Sponsored ad

Clash of ClansLead your clan to victory! Clash of Clans is an epic combat strategy game.

Sponsored ad

Weatherbug

mobilecore.com

Thank you!

ironsrc.com