How To Measure And Achieve Sustainable Events

CSR – How to measure And

Achieve in sustainable events

Hugo Kimber & Guy Bigwood

Sponsored by:

Where are we going today

• Raise awareness

• Share best practice

• Brainstorm together

• Create an ACTION plan

SHOW YOU THAT IT

IS NOT DIFFICULT!

Who are

we..How do we

Who are

you..

MMMMEASURINGEASURINGEASURINGEASURING

&

AAAACHIEVINGCHIEVINGCHIEVINGCHIEVING

in sustainability

When you see this,what do you seeseeseesee????

THIS

?

?

Or THIS?

Or THIS?

WE SEE

RISK!

Physical

Regulatory

Competitive

Reputation

WEWEWEWE ALSOALSOALSOALSO SEESEESEESEE

OPPORTUNITY!

To Minimize

RISK!and

MAXIMISE

Opportunity!

But Action

is required

..and less

conversation!

ACTION=

Awareness + Intent + Policy

+ Process + Measurement

ACTION

=

Written Policy + External

Communications + No Reduction

Objectives + No Measurement +

No Process Evaluation

thatsGreenwashing

ACTION = SUSTAINABILITY

Implementing Measurement

Could seriously affect your

business!

Reducecosts!

Improveperformance!

Develop - Maintain

Strengthen

BRAND!

MEASUREMENT

is a critical part of a well run

business!

But don’t just believe our

word

ask these guys…

“Those companies with

business models that revolve

around green practices will

have the strongest

opportunity of achieving a

„sustainable� competitive

advantage.”Ernst & Young, 2008

OK, but show me the numbers…

Question everything!

%

Top 99 sustainable companies outperform peers by

During the last 6months of the crisis

Dow Jones Sustainability Index and GS Sustain

Alternatively you can do this?

Can we show you our

system?

1. Policy

2. Process

3. Measure

4. Evaluate

5. Communicate

1. Policy

2. Process

3. Measure

4. Evaluate

5. Communicate

Measurement

System..

So that’s the

Theory !

What about examples…

Oracle OpenWorld: A Green Event

Oracle World 2007 Highlights

• 57% of all waste diverted from landfill.

• 900kg of food donated to San Francisco charity.

• 80% of exhibitors made use of online kits.

• Print materials used 10% post-consumer recycled

content paper and soy-based inks.

• Used greener shuttles for attendees and hybrid cars for

VIP transportation.

Oracle World 2008 Highlights

• 965: trees saved by reducing Program.

• 500,000: plastic bottles avoided by providing water stations

= $1.5 million. The environmental savings of this decision translate into savings of:

– 594,000 liters of water

– 36,900 kg of carbon dioxide

– 6,750 kg of oil

– 745,000 megajoules of energy

• $135,000: saved in signage

So that’s the

Theory !

What are the

practicalities ?

What are the

challenges ?

What are the

goals and KPI’s ?

How do you really

implement

this stuff

ACTION=

Awareness + Intent + Policy

+ Process + Measurement

What about

measurement

tools

?

Tools and ResourcesTools and ResourcesTools and ResourcesTools and Resources• www.mci-group.meetgreen.com

• www.carbonresponsible.com

• www.greenglobecertification.com

• www.greenglobeindex.com

Summary…

ACTION = SUSTAINABILITY

1. Policy

2. Process

3. Measure

4. Evaluate

5. Communicate

Measurement

System..

Benefits

PROFIT

BUSINESS OPPORTUNITIES

REPUTATION

TALENT & INVESTMENT

SUSTAINABILITY

Without

measurem

ent

“It is not the

strongest of the

species that survive,

nor the most

intelligent, but the

one most adaptable

to change.”

- Charles Darwin

THE ENDalmost

“The man who removes a mountain begins by

carrying away small stones.”

~ Chinese Proverb

LessConversation

MoreAction.com

For more information

67

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Handouts

Sustainability Essence

Consumption = Resource Use +

Monetary Cost + Environmental Cost

Sustainable consumption addresses and minimises the consequences of consumption for people and planet, whilst delivering profit.

Policy Drivers

Profit, Planet, People - all or each drive policy.

Measurement underpins effective policy and enables assessment and planning in impact reduction.

Awareness to Action

Awareness + Intent = ASPIRATION

Awareness + Intent + Policy + Measurement

= ACTION

Action vs Greenwash

Written Policy + External Communications –No Reduction Objectives + No Measurement + No Process Evaluation

= Greenwash

Written Policy + Dedicated Resources + Measurement + Benchmarking + Evaluation + Supplier Engagement

= Action

Step 1

Agree a formal written policy for the company that enjoys board level approval.

The policy must address:

Processes: Planning, purchasing, management and data capture.

Measurement: Energy, Resource Use, Waste, Carbon Emissions.

Evaluation, performance benchmarking.

Origin of Policy

• Board level

• Departmental level

• Regulatory risk

• Cost control

• Client demand

• Product/service enhancement

• Marcoms agenda

Step 2

Process Management:

- Clearly establish responsibility for process at board/departmental/ individual level.

- Create reporting process and procedure for all available indicators at corporate and event level – e.g Energy, Travel, Waste.

- Establish process for information disclosure, client/stakeholder communication and formal evaluation.

Step 3

Measure impacts.

This includes measuring known impacts and converting to carbon emissions using existing international or national metrics.

Non carbon metrics may be converted to resource/water and expressed as a total usage per event.

Step 3

Energy – Request data from venue/hotel and suppliers.

Travel – Track delegate emissions, supplier and event managers travel.

Waste - Measure totals by type, recycled content and percentage recycled.

Resource – Measure paper, food and water use using venue and pre production data.

Step 4

• Evaluate results, compare against previous events and identify areas for improvement.

• Review data capture effectiveness and supplier disclosure. Ensure supplier disclosure is a contractual obligation.

Step 5

Communicate

A. Internally to staff in all departments.

B. Externally to suppliers and stakeholders.

C. Externally to clients.

Standards

BS8901 – ACTE – Event specific standards

GHG Protocol – International carbon conversion standards.

Green Globe Index?

Tools and Resources

Process, Conversion & Benchmarking

www.meetgreen.com

www.carbonresponsible.com

www.greenhotelcertification.com

www.greenglobeindex.com

Troubleshooting

Suppliers wont/cant give me data.

Perception that this will be expensive.

My board don’t want an official policy.

We don’t have a CSR resource.

My board just want to be carbon neutral.

Clients don’t want to know.

Benefits

Cost savings

Resource savings

Reduced environmental impact.

Costs

NO Cost

Behavioural change

Attitudinal change

Waste reduction

Costs

Low Cost (Principally Time)

Reduced impact through planning.

Supplier disclosure as a contractual item.

Review of suppliers based upon environmental performance.

Internal communications.

Data capture.

Costs

Low Cost (Cash)

Measurement and benchmarking tools.

Act Now

Sustainability is a journey, not a quick fix.

All journeys have a beginning, however modest. Begin by making an impact based upon behavioural change.

More action less conversation……….