How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick

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@GuyKawasaki and @PegFitzpatrick

valuableBE1

@GuyKawasaki and @PegFitzpatrick

• Inform, assist, or

entertain

Be valuable

@GuyKawasaki and @PegFitzpatrick

Inform

@GuyKawasaki and @PegFitzpatrick

Assist

@GuyKawasaki and @PegFitzpatrick

Entertain

@GuyKawasaki and @PegFitzpatrick

• Inform, assist, or

entertain

Be valuable

• Pass the re-share

test

@GuyKawasaki and @PegFitzpatrick

• Inform, assist, or

entertain

Be valuable

• Pass the re-share

test

• Embrace the NPR

model

@GuyKawasaki and @PegFitzpatrick

cleverBE2

Be clever

@GuyKawasaki and @PegFitzpatrick

• Piggyback on

services (Alltop)

Be clever

@GuyKawasaki and @PegFitzpatrick

• Piggyback on

services (Alltop)

• Share what’s

already popular

Be clever

@GuyKawasaki and @PegFitzpatrick

• Piggyback on

services (Alltop)

• Share what’s

already popular

• Use Lists, Circles,

and Communities

@GuyKawasaki and @PegFitzpatrick

graciousBE3

Be gracious

• Share other people’s content

@GuyKawasaki and @PegFitzpatrick

Be gracious

• Share other people’s content

@GuyKawasaki and @PegFitzpatrick

• Give thanks

Be gracious

• Share other people’s content

@GuyKawasaki and @PegFitzpatrick

• Stay positive or

stay silent

• Give thanks

@GuyKawasaki and @PegFitzpatrick

organizedBE4

@GuyKawasaki and @PegFitzpatrick

Be organized

• Use the right tools

Be

organized

• Use the right tools

@GuyKawasaki and @PegFitzpatrick

• Create a calendar

Be

organized

• Use the right tools

@GuyKawasaki and @PegFitzpatrick

• Create a calendar

• Be consistent

@GuyKawasaki and @PegFitzpatrick

dramaticBE5

Be dramatic

• Add visuals to each post

@GuyKawasaki and @PegFitzpatrick

Be dramatic

• Add visuals to each post

@GuyKawasaki and @PegFitzpatrick

• Add text on top of

visuals

Be dramatic

• Add visuals to each post

@GuyKawasaki and @PegFitzpatrick

• Add text on top of

visuals

• Add user-

generated content

@GuyKawasaki and @PegFitzpatrick

optimalBE6

Be optimal

• Perfect your avatar

@GuyKawasaki and @PegFitzpatrick

Be optimal

• Perfect your avatar

@GuyKawasaki and @PegFitzpatrick

• Perfect your cover

Be optimal

• Perfect your avatar

@GuyKawasaki and @PegFitzpatrick

• Perfect your cover

• Use optimal visual

sizes

Twitter 1024 X 512 pixels

Instagram 640 x 640 pixels

Facebook 940 x 788 pixels

Pinterest 735 x 1102 pixels

Be optimal

• Perfect your avatar

@GuyKawasaki and @PegFitzpatrick

• Perfect your cover

• Use optimal visual

sizes

• Go native

@GuyKawasaki and @PegFitzpatrick

boldBE7

Be bold

• Take a stand

@GuyKawasaki and @PegFitzpatrick

Be bold

• Take a stand

@GuyKawasaki and @PegFitzpatrick

• Show your passions

Be bold

• Take a stand

@GuyKawasaki and @PegFitzpatrick

• Show your passions

• Be topical and timely

@GuyKawasaki and @PegFitzpatrick

cluelessBEDon’t

8

Don’t be clueless

• Don’t buy fans and

followers

@GuyKawasaki and @PegFitzpatrick

Don’t be clueless

• Don’t buy fans and

followers

@GuyKawasaki and @PegFitzpatrick

• Don’t ask for reshares

Don’t be clueless

• Don’t buy fans and

followers

@GuyKawasaki and @PegFitzpatrick

• Don’t ask for reshares

• Don’t abdicate to

agencies and interns

@GuyKawasaki and @PegFitzpatrick

activeBE9

Be active

@GuyKawasaki and @PegFitzpatrick

• Try stuff

Be active

@GuyKawasaki and @PegFitzpatrick

• Try stuff

• Repeat your tweets

Be active

• Try stuff

@GuyKawasaki and @PegFitzpatrick

• Get on Pinterest

• Repeat your tweets

@GuyKawasaki and @PegFitzpatrick

curiousBE10

Be curious

• Jump on new

platforms

@GuyKawasaki and @PegFitzpatrick

Be curious

@GuyKawasaki and @PegFitzpatrick

• Jump on new

platforms

• Watch what

others do

Be curious

@GuyKawasaki and @PegFitzpatrick

• Jump on new

platforms

• Watch what

others do

• Go Incognito

@GuyKawasaki and @PegFitzpatrick 48