How To Market Yourself Through LinkedIn

LOYOLA UNIVERSITY CHICAGO - SCHOOL OF COMMUNICATION

JANUARY 28 T H , 2016

© 2016, Lynn Hazan & Associates, Inc.

Market Yourself Through

Lynn Hazan

© 2016, Lynn Hazan & Associates, Inc.

What is the Difference Between LinkedIn and

a Resume?

Resume

© 2016, Lynn Hazan & Associates, Inc.

Quantifies and Qualifies your experience

Highlights your accomplishments

Shows where you made a difference

LinkedIn

© 2016, Lynn Hazan & Associates, Inc.

Public Persona

Personal Narrative

Happens in Real-Time

Interactive

Can Constantly Update

The C’s of Social Media

© 2016, Lynn Hazan & Associates, Inc.

Content

Community

Connections

Conversation

Constantly Changing

Social Network #1

© 2016, Lynn Hazan & Associates, Inc.

Make Sure You Are Discoverable

© 2016, Lynn Hazan & Associates, Inc.

• Easy to contact from your LinkedIn page:-Via email address-Link to blog-Phone number

• So that hiring managers AND recruiters can find YOU!

Make It Easy To Contact!

© 2016, Lynn Hazan & Associates, Inc.

Clearly State Info!

How Will You Use LinkedIn?

© 2016, Lynn Hazan & Associates, Inc.

Invite people to join your network.

Via 1st & 2nd degree connection.

Personalize your invitations.

What is Your Expertise in a Changing World?

© 2016, Lynn Hazan & Associates, Inc.

Who are you?Strengths & core competenciesReinvent yourself, your skillsHow to get word out about yourself

Summary

© 2016, Lynn Hazan & Associates, Inc.

2016 is Lynn’s 31st year as Recruiter & 16th year as President of LH&A

President of the Marketing Advisory Council (MAC), Marketing Department, DePaul University.

SlideShare content in top 4% of most viewed in 2013.

Member of the Year – BMA 2011 – 2012

LH&A ranked in the top 24% out of 6,000 recruiting firms by Employment Crossing

Personal Background

Experience

© 2016, Lynn Hazan & Associates, Inc.

Company’s Summary

Create & Track your Activity

© 2016, Lynn Hazan & Associates, Inc.

Endorsed Skills & Expertise

© 2016, Lynn Hazan & Associates, Inc.

Ask for Recommendations

© 2016, Lynn Hazan & Associates, Inc.

Join up to 50 groups

© 2016, Lynn Hazan & Associates, Inc.

Join the Loyola SOC LinkedIn Group

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Connect with Alumni

© 2016, Lynn Hazan & Associates, Inc.

See Who Others Are Following

© 2016, Lynn Hazan & Associates, Inc.

Create & Upload PP to SlideShare

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Look At SlideShare Categories

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Gain Followers!

© 2016, Lynn Hazan & Associates, Inc.

Let’s Connect!

© 2016, Lynn Hazan & Associates, Inc.

Find Lynn Hazan & Associates

© 2016, Lynn Hazan & Associates, Inc.

• Twitter: @lynnhazan• LinkedIn: Lynn Hazan• Facebook: Lynn Hazan• SlideShare: Lynn Hazan• EzineArticles: Lynn Hazan

Lynn HazanLynn Hazan & Associates79 W. Monroe St. Suite 1308Chicago, IL [email protected]