Dex One Webinar – Thursday 11.11.10 Sound Check – GoLive! - Debrief Registration update Thursday’s logistics (Run GTM Wizard) then Rebooting PC or Mac Sound Check: Mute Code if using landline Chat function for Q/A Poll & Slide flow & Q/A Private sub conference Splash screen Record All non panelists on mute Open Items: Check and review all slide changes since Tuesday’ Transitions, cues Per Chris, transition on slides 9 and 10 need to be adjusted Review softball questions Call to Action Post webinar, 5 minute debrief, join us at Dial (712) 338-7111 Password 728-187-434#, 1#
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Thursday’s logistics (Run GTM Wizard) then Rebooting PC or Mac
Sound Check: Mute Code if using landline
Chat function for Q/A
Poll & Slide flow & Q/A
Private sub conference
Splash screen
Record
All non panelists on mute
Open Items: Check and review all slide changes since Tuesday’ Transitions, cues
Per Chris, transition on slides 9 and 10 need to be adjusted
Review softball questions
Call to Action
Post webinar, 5 minute debrief, join us at
Dial (712) 338-7111 Password 728-187-434#, 1#
Create Ads that Drive Customers to Your BusinessSegment, Flow & Timeline November 11, 2010 – Updated 11.11.10 NOTE: For Internal Use Only the Audience Won’t See This
Time EST
1
Time MST Segment – Working Title Duration Presenter Status Notes
12:00 PM Welcome, Who’s Here?
Housekeeping
Roadmap for Getting Started
6 mins Mike Agron Set’s up webinar objectives & manages flow,
introduces & welcomes Chris Pistorious, mention
basics…
12:06 PM I. Understanding how
consumers search for local
info
13 mins Chris/Mike Mike introduces Chris, banter, then jump into topic,
covers: 1. What is a Search Engine?, 2. Poll#1 –
What Search Engine? 3. Global Stats 4. Why you
need to be online 5. IYP Screen Shot 6. Leads
Aren’t Created Equal 7 What impacts search results?
12:19 PM II. What Content Is Required to
Drive Traffic To Your
Website?
8 mins Chris/Mike Mike opens up part 2, 1. What content is required to
drive traffic to your website? 2. Title Tag Above the
fold of website 2. The Truth About SEO Providers 3.
4. Grading Your Website Content. 5. How to get
listed on a map 6. Ad Content is Impt.. 7. Landing
Page of Women’s Shoes , moves into #3
12:27 PM III How to Effectively Market
Your Business Online
8 mins 1. Best Practices 2. Out of the Box 3. Videos and
segue into final section, How to Track and Measure
your results…
12:35 PM IV. How to track and measure
online results.
Summary/Call To Action &
Poll #2
5 mins
2 mins
2 mins
1How to track online ads 2. Tracking and measuring
online Ads 3. Call Tracking Report 4. Summary -
Road Map 5. Poll #2 6. Additional Resources
12:44 PM
12:58 PM
Ask the Experts Panel
Adjourn and go to black
14 mins Chris/Alon &
Mike
Introduce Alon, bring back Chris…
2
Create Internet Advertising That
Drives Customers To Your Business
Welcome!Thursday, November 11, 2010
11 am - Noon (Pacific) Noon - 1 pm (Mountain)
1 pm - 2 pm (Central) 2 pm - 3 pm (Eastern)
Moderator: Mike Agron, Executive Webinar Producer, WebAttract
Audio is available via landline or VoIP
For VoIP: You will be connected to audio using
your computer’s speakers or headset.
For Landline: Please select Use Audio Mode
Use Telephone after joining the Webinar.
US Attendees dial 312-878-0211
Webinar ID: 888-870-675
Chris PistoriusSr. Internet Manager
Dex One
Alon HartuvDirector
Product Management
Business.com
A DIVERSE AUDIENCE OF OVER 1000
Who’s here? A diverse audience of over 1000
professionals registered from 34 States
representing a variety of businesses
Roadmap To
Create Internet Advertising That
Drives Customers To Your Business
5
Search
Traffic
Market
Measure
HOUSEKEEPING TIPS
How to Ask a Question?
Create Internet Advertising That Drives Customers To Your Business
7
Chris PistoriusSr. Internet Manager
Dex One
Understanding How Consumers
Search For Local Information
8
9
A search engine is a giant database of many Web pages
and generally returns the result of a search ranked by that
search engines’ indexing criteria.
The formula (called algorithms) varies widely between
search engines and frustratingly enough seems to get
modified depending upon which way the wind is blowing.
What is a Search Engine?
Audience Poll #1
10
(Please choose one)
• Ask.com
• Bing
• Google
• Yahoo
• Other
Which Search Engine do you use the most when performing a online search?
Current Research Shows:
11
Most consumers choose the following for online searches…
Why It’s Critical For Your Business To Be
Found & Chosen Online
12
• 40% of search engine users do not have a specific business name in
mind*
• 31% of consumers now use Search Engines as their primary resource
for local business information**
• Local searches have doubled in the last two years to over 6 billion***
• In the past 30 days, 24% of consumers used Internet Yellow Pages*
• Users of the Internet Yellow Pages spend about 35% more than the
general consumer****
* The Y Advantage, Knowledge Networks, 2008.
** TMP Directional Marketing, Local Search Study, 2008.
*** Comscore search Local IYP Combo Reports,
**** CRM Associates, 2009.
Understanding How Customers Search
13
Internet Yellow Pages Are:
• An electronic version of a local Yellow Pages Directory