How to market in today’s world
How to market to today's consumer
Oct 31, 2014
Today you need a 3 step approach to getting new customers - Traditional/Direct/Social - here are some thoughts on why
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Transcript
How to market in today’s world
Your Customer’s World
Your Customer’s World
Less Time
Your Customer’s World
Less Time
More Choice
Your Customer’s World
Less Time
More Choice
3000 Messages
Your Customer’s World
Less Time
More Choice
3000 Messages
Info at their fingertips
Your Customer’s World
Less Time
More Choice
3000 Messages
Info at their fingertips
More demands on them
Your Customer’s World
Less Time
More Choice
3000 Messages
Info at their fingertips
More demands on them
Technology
For a sale to happen your customer must…
Need
For a sale to happen your customer must…
Need Urgency
For a sale to happen your customer must…
Need Urgency
Awareness
For a sale to happen your customer must…
Need Urgency
Awareness
Trust
For a sale to happen your customer must…
Need Urgency
Awareness
Trust
Relate to your brand
For a sale to happen your customer must…
Need Urgency
Awareness
Trust
Relate to your brand
For a sale to happen your customer must…
The experience
3 ways to connect with your market
3 ways to connect with your market
TraditionalOne-way communications
Promotional
3 ways to connect with your market
TraditionalOne-way communications
Promotional
DirectTwo-way communications
Qualifying
3 ways to connect with your market
TraditionalOne-way communications
Promotional
DirectTwo-way communications
Qualifying
SocialMulti-way communications
Sharing
Thank You
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