Prepared by April Rain/ Dealer Initiatives How to Effectively Manage Your Online Traffic 06/11/12
Jun 11, 2015
Prepared by April Rain/ Dealer Initiatives
How to Effectively Manage Your Online Traffic06/11/12
2
“You don’t know if you are winning if you don’t know the score”
3
Overwhelmed
4
Exhausted
Intimidated
Annoyed
7
1. Understand the system
2. Organize
3. Assign responsibility
4. Benchmark/Follow up
5. Monitor
5 Easy Steps
8
Step 1- Understand the System
9
(Local)• Repeat
shopper• Credit
union's• Service
Emails• Newspaper
portals• Charities• Word of
mouth/• Direct
referrals• Craigslist• Costco/
Sam's
(Classified/Research)• Edmunds.com• Autotrader• Cars.com• Autotrader• Kelly Blue Book
(SEO)• Press
Releases• Blogs• Reviews• Articles• Mobile• Videos• Email lists• Digital
Newsletter
(Social)• Foursquare• Twitter• Facebook• LinkedIn
(Paid)• PPC• Search• Social
banners• Remarketing
(Third Party)• Autobytel• AutoUsa• Cars.direct• Ebay
• OEM• Tier 2
Online Traffic SourcesGather Hunter Farmer Shopper
10
Checklist of Basics to Monitor:
Visits Unique Visitors Pageviews Pages/Visits Avg. Visit Duration Bounce Rate % of New Visits Referring sources Conversion Rate
11
Step 2, 3 & 4 – Organize, Assign & Benchmark
15
Step 5- Monitor
16
GOOGLE WEB ANALYTICS DASHBOARD
17
COMPLETE ANALYTICS DASHBOARD
18
How to add Analytics
o Dataiumo Contact Dataium and they will walk you through the
process.o Google
o Create a Gmail Accounto www.google.com/analyticso Receive “code”o Send code to your webhost and request installation.o Once completed go to www.google.com/analytics log
in with Gmail account.
19
Learn About Analytics
o Google: Keyword “Analytics” and use the teaching toolso VIDEO:
http://services.google.com/analytics/breeze/en/v5/interface_navigation_v15_ad1/
20
Free Website Evaluation
o If you would like to have a free website, SEO and marketing evaluations. Please leave me your card and I will follow up with you.
21
Thank you!
April RainCell:[email protected]
Contact Me @
Please rate me as a presenter at www.Dealerevents.com