How to Manage Social Media for the Busy IT Professional by Gary Vaughan SharePoint Governance Advisor Worldwide Information Network Services, Inc. TechLeap, Montgomery College August 31, 2011 TechLeap Video | Twitter Hashtag: #smtechleap831 | Box Doc: ht [FINAL ]
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How to Manage Social Media for the Busy Professional - TechLeap [short]
A slide presentation on how to best mix usage of social media such as LinkedIn, BlogTalkRadio, Box.net and others for professional networking and career development. Presented at 40 Plus of Washington D.C. late 2011.
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Transcript
How to Manage Social Media for the Busy IT Professional
byGary Vaughan
SharePoint Governance AdvisorWorldwide Information Network Services, Inc.
1. Need systematic social media (SM) approach2. Based on my use of SM for new IT career3. Management of a few mainstream SM tools4. Some practical examples, job search5. Issues (time, spam, privacy)6. Tips on resourcesBuild on resume and personal networking!
SM Goals for IT Professionals
• Keep current in IT field• Feed a “living resume”• Show IT credibility using tools• Identify job opportunities or hiring managers• Tap expertise to solve IT problems• Sharpen your job and career goals• Network with your peers (in/out)Need good PC, 4G Smartphone…tablet
Practical SM Benefits
• Assemble your global team – LinkedIn Connections
• Continue learning – LinkedIn, Govloop group discussions
• Access info and interact on the move – SmartPhone
• Find a job– All Social Media Tools! A Competitive Edge!
My Background
• Career as USAID Project Manager…IT, KM.• MBA and MS in Computer Administration• Retired USAID, contract State’s eDiplomacy Office.• Active volunteer with SharePoint Users Groups• Evolving SharePoint expertise (SM helps!)• Obtained PMP and ECM Certificate 2010-2011• Active use of SM tools over past 12 months.• An energetic traditional networker!
• A “micro-blogging” application• I have about 130 followers/following• Quick to use and scan• Value– News feeds (viz. Mashable, Harvard Bus. Review)– Resource links caught by others (“retweets”)– New contacts, relationships– #ECMjam, #smtechleap831 - topical discussions
• Doubles as blog and web site• Main content notes/links from BTR shows• Occasional content per events, opinion• Needs “makeover”:– Separate busy content into blog and web site– Word Press as possible new blog platform– More “tips” (e.g. SharePoint Governance)– Consider SP as future website (Office 365)
• Expand LI profile (e.g. header, skills, rec’s)• Post resume on LI via Box (or SlideShare)• Participate in LI, Twitter discussions• Follow companies, agencies• Check LI job boards• Use LI status updates• Expand LI connections, use “Answers” filter searches
• Basics:– Your Google search ranking (name…photo!)– Blog and Box document “hits”– Hits on LinkedIn profile– BlogTalkRadio audience (live and recorded)– Twitter followers, your “mentions”
• Founded 2008…young profile• Social Network for Government• Groups, blogs, events, news, jobs (“Daily” email)• “Friend me, I’m Awesome”• Mostly Virtual• 45,000 membersMany other IT communities: e.g. AIIM re ECM
• A live web radio and podcasting “network”• Simple interface, phone connections• Demo Schedule Show, Archive, Switchboard• But rely on BTR server, quality…ads!• Need interviewer skills, script• BTR Value:– Means to reach key experts in field, plus Q&A– 2 shows (30 min) a month, 3 hrs/mo. prep time
• Invest in a professional photo• Expand your profile on Linkedin• Experiment with Twitter – quick and easy!• Try a simple blogging site• Start small, then build (LI contacts)• Get involved in IT users groupsDefine your personal use case and SM “system”!
Online SM Resources
• My “Delicious” links on social media– Articles– How to use examples– Key resources
• Jeff Porter’s Audio and other Tools• AIIM Social Business Virtual Conference, 9/8Most Social Media Resources are free!
• An optic to “package” and “differentiate” your online presence• Applying Personal Branding*– Exploit 3 Ps: personality, positioning, promise– Use a strategy: leadership, visibility, consistency– Impact of see, then hear, then content.– Your brand sets expectations– Examples: photo, sigfiles, LI headers, multi-media– * Per Resource: Marva Goldsmith (free assessment)
• Reassess my “brand” – too conservative?• Line up web radio interviews, promo card• Do mobile radio interviews at conferences• Update blog entry/slide show re my SP skills• Expand SM audience and metrics• Download iPad and Android apps!
Demo Links in order of presentation
• Gary Vaughan’s Social Media Sites:– LinkedIn Profile– Twitter Profile– TypePad Blog– Delicious– Hootsuite– GovLoop Blog– BlogTalkRadio Show