How to Manage Social Media for the Busy Professional by Gary Vaughan SharePoint Governance Advisor WINS 40 Plus of Greater Washington D.C. August 29, 2011 Program Announcement | Twitter Hashtag: cialmediadc829 | Box Doc: http://bit.ly/qUIplq [FINA L]
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How to Manage Social Media for the Busy Professional - 40 Plus DC [long]
A slide presentation on how to best mix usage of social media such as LinkedIn, BlogTalkRadio, Box.net and others for professional networking and career development. Presented at 40 Plus of Washington D.C. late 2011.
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How to Manage Social Media for the Busy Professional
byGary Vaughan
SharePoint Governance AdvisorWINS
40 Plus of Greater Washington D.C.August 29, 2011
Program Announcement | Twitter Hashtag: #40plussocialmediadc829 | Box Doc: http://bit.ly/qUIplq
1. Need systematic social media (SM) approach2. A business case drives SM use3. Online extension of personal networking4. Based on my use of SM for new IT career5. Management of a few mainstream SM tools6. Some practical examples7. Tips on resources
Why Social Media (SM)?
• We are in a social media revolution!• Faster outside than inside organizations• Yet increasing corporate adoption (e.g. BAH)• A new transparency (“branding”)• SM now a necessary business tool– provides “situational awareness”– complements, not distracts, from regular job
• Continue learning – LinkedIn, Govloop group discussions
• Access info and interact on the move – SmartPhone
• Find a job– All Social Media Tools! A Competitive Edge!
My Background
• Career as USAID Project Manager…IT, KM.• MBA and MS in Computer Administration• Retired USAID, contract State’s eDiplomacy Office.• Active volunteer with SharePoint Users Groups• Evolving SharePoint expertise (SM helps!)• Obtained PMP and ECM Certificate 2010-2011• Active use of SM tools over past 12 months.• An energetic traditional networker!
• SM an extension of traditional networking• Learning, contacts at events• Old media: TV, radio, newspapers• Networking with office colleagues• SM Skills are similar:– Need to prioritize– Scanning like browsing– Physical and virtual worlds tend to blur!
Define your SM Business Case
• What is your purpose in using SM?• Helps determine tool set and use• My SM goals:– external professional networking and education– SM an enhanced, “living” resume– Different from corporate or small business use
• My SM Audience:– “teachers”, partners, possible employees, employers– government, non-profits, contractors…plus others– …and colleagues at work
Web Radiomedia
Twitterspeed
GovLoopcommunity
Blogrecord
LinkedIn context
Management: Email alerts, cross-posts, Tweetdeck, “Delicious” web links archive
• A “micro-blogging” application• I have about 100 followers/following• Quick to use and scan• Value– News feeds (viz. Mashable, Harvard Bus. Review)– Resource links caught by others (“retweets”)– New contacts, relationships
• A live web radio and podcasting “network”• Simple interface, phone connections• But rely on BTR server, quality…ads!• Need interviewer skills, script• BTR Value:– Means to reach key experts in field, plus Q&A– 2 shows (30 min) a month, 3 hrs/mo. prep time– Latest test: “roving reporter” at conference
• Doubles as blog and web site• Main content notes/links from BTR shows• Occasional content per events, opinion• Needs “makeover”:– Separate busy content into blog and web site– Word Press as possible new blog platform– More “tips” (e.g. SharePoint Governance)– Consider SP as future website (Office 365)
• What about Facebook?– My site mostly professional use– Some people’s preferred forum– More personal info – but also helpful– For me, secondary to LinkedIn
• Skype– Cheap, easy to use phone application– Free PC to PC, small charge to other phones– Plan to use for mobile, overseas BTR shows
• Always a new tool – adapt slowly – and ask why?!
• Email (Hotmail)– Alerts re LI, Govloop Discussions– Feeds from AIIM, others (vendors?!)– SM emails dominate inbox…but so what!– Also, outgoing branding via my email sigfile
• “Delicious” bookmarking– Share and organize web links– Easy to use
• Cross-posting– Typepad blog repeated in Govloop– Tweets shared LinkedIn, etc– LinkedIn comments may also be Tweeted– Tweetdeck “Dashboard” (Desktop)– Allows display of various SM apps at once– Search column focus (e.g. conference attendees)– Alternatives: Hootsuite, Sendible, etc.
• Basics:– Your Google search ranking (name…photo!)– Blog and Box document “hits”– Hits on LinkedIn profile– BlogTalkRadio audience (live and recorded)– Twitter followers, your “mentions”
• More advanced– Google Analytics, etc.– But big audience not priority in my “Phase I”
How I applied SM to this session…• Qualitative Benefits:– Met Joel, Giovanni (40Plus) and Marva (branding)– Got offers to speak at 40Plus, and later at MC– By the way… one contact offered/sought jobs
• Quantitative Benefits:– 614+ contacts aware of SM (LI messages, “Answers”)– 25 shared SM approach, or wanted attend 8/29– 12 offered detailed comments on my draft slides
Continuing Online Engagement via Twitter# Discussion!.....
• Expand LI profile (e.g. header, skills, rec’s)• Post resume on LI via Box (or SlideShare)• Participate in LI, Twitter groups/”lists”• Follow companies, agencies• Check LI job boards• Use LI status updates• Expand LI connections, use “Answers”• Build on traditional networking
• No Single-sign-on/multiple applications• Lot of “trial and error” hardware, software• Spam (two-way!)• Caution on publishing (edit first)• Challenge to be brief: “top of mind”• SM as a “time sink,” need to prioritize • A daily SM discipline helps (1 hour?)
SM Issues II
• Security: – Personal information?– Change passwords systematically– Scams, false profiles, check people out
• Transparency– Sharing as the new normal– But limits to “free consulting” [link to LI discussion]– If real SM benefit, need commitment – Be rigorous and selective in your participation
• Basics:– New desktop (multimedia)– Laptop– Good web connection– Camera or webcam– Cell phone (and/or Blackberry)
• Nice to have:– Smart phone – Tablet– Other hardware: e.g. microphone
• Value integrated platform vs. different OS tools
Personal Branding
• An optic to “package” and “differentiate” your online presence• Applying Personal Branding (per Marva Goldsmith web page)
– Exploit 3 Ps: personality, positioning, promise– Use a strategy: leadership, visibility, consistency– Impact of see, then hear, then content.– Your brand sets expectations– Examples: photo, sigfiles, LI headers, multi-media
• Invest in a professional photo• Expand your profile on Linkedin• Experiment with Twitter – quick and easy!• Try a simple blogging site• Start small, then build (LI contacts)• Get support from Meetups, users groups• Define your personal business case for SM!
• Box Link to these slides • 40Plus 8/29 SM Presentation Twitter Hashtag
discussion: #40plussocialmediadc829 • Gary Vaughan’s Social Media Sites:– LinkedIn Profile– Twitter Profile– BlogTalkRadio Shows– TypePad Blog– GovLoop Blog
• Personal branding resources– Marva Goldsmith web site– Marva Goldsmith LinkedIn Profile– Megan Fitzgerald Career by Choice Blog – Megan Fitzgerald LinkedIn Profile
• Books: Dummies Guides, Twitter in 10 Minutes• Free SM tool coaching from: – “how to” search on Google– colleagues…plus sons, daughters, nieces, nephews!
• Reassess my “brand” – too conservative?• Line up web radio interviews, promo card• Do mobile radio interviews at conferences• Update blog entry/slide show re my SP skills• Download iPad and Android apps!
My Next Steps: Long-term
• Check out other tools: e.g. Flipboard• Redo blog in WordPress and separate SP site• Scale up audience and metrics tools• Be more “producer” and less “consumer”• Garner more tangible results