October 2, 2009 Laura Schoppe Fuentek, LLC Karen LeVert Southeast TechInventures Kathleen Needham NASA’s Glenn Research Center John McEntire Pacific Northwest National Laboratory How to Make Your University the Technology Source of Choice for Innovation
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How to Make Your University the Technology Source of Choice for Innovation -- Creating an Effective Web Site
These slides by Kathleen Needham (formerly of the technology transfer program at NASA’s Glenn Research Center) were part of a panel led by Fuentek, LLC on technology licensing at universities, presented at the Technology Transfer Society conference, October 2, 2009. This presentation describes the effort to redesign the program’s website, which Fuentek led in partnership with NASA GRC.
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Transcript
October 2, 2009
Laura Schoppe Fuentek, LLC
Karen LeVert Southeast TechInventures
Kathleen Needham NASA’s Glenn Research Center
John McEntire Pacific Northwest National Laboratory
How to MakeYour University the Technology Source of Choice for Innovation
http://technology.grc.nasa.gov
National Aeronautics and Space Administration
NASA’s Glenn Research Center
2009 Technology Transfer Society Conference
Creating an Effective Web Site
Kathleen NeedhamChiefTechnology Transfer and Partnership OfficeNASA’s Glenn Research Centerhttp://technology.grc.nasa.gov
NASA’s Glenn Research Center http://technology.grc.nasa.gov
National Aeronautics and Space Administration
Why We Initiated Redesign
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Directing resources into Web site improvements provides excellent ROI
Align with strategic plan
Matching main NASA Web site’s new look/feel creates a “one NASA” image
Enhance visual “affinity”
Providing up-to-date information and instructions reduces personnel- or resource-intensive efforts