How to Make Successful Email Marketing Campaign

How to Make Successful How to Make Successful Email Marketing Email Marketing CampaignCampaign

Get Subscribers Segment Subscribers Subject Line Content Call-to-Action Social Media Channels Testing Tracking

1. Get Subscribers

Turn visitors into subscribers by put a smart CTA on website/blog, “Want to get new updates? Subscribe to our blog.”

On-site Survey

Sign up form on relevant pages

2. Segment Subscribers

Segment subscribers according their age, location, interests etc.

According their behaviour such as how many times they have purchased or used any service.

3. Subject Line

Subject line should be eye-catchy & promising.

Must keep it within 50 characters.

Never use spammy words, “free”, “deal” etc.

64% of people open an email because of subject line.

4. Content

Create useful, relevant & engaging content.

Offer right content to right people.

Don't use sales pitch.

Content should include text & images in proper manner.

5. Call-to-Action

Add an action oriented & relevant CTA in email newsletter.

Use big & colorful CTA button to grab attention.

Linking CTA to relavant landing page.

6. Social Media Channels

Newsletter must contain social media channels like Facebook, Google+, Linkedin & Twitter.

Email with social media buttons have 158% higher CTA.

7. Testing

Test your campaign before sending it. Make sure campaign is mobile friendly & display clearly on different devices.

8. Tracking

Track your campaign, there are some important factors-

Open Rate

Click Through Rate

Bounce Rate

Unsubscribers

Conversions

http://sarv.com/