How to Make Money With Your Blog Stewart Sylvester,Inbound Marketing Manager, BrainSell Sonja Fridell GM, BrainSell
May 13, 2015
How to Make Money With Your Blog
Stewart Sylvester,Inbound Marketing Manager, BrainSell
Sonja FridellGM, BrainSell
@brainsell
How it Works
Source: @hubspot
Is your website pushing or pulling?
OUTBOUND:Direct MailAdWords
Telemarketing
INBOUND:Blogging
Social MediaSEO
Customers Have Changed
They are now educated savvy researchers
A Crash Course in Inbound Marketing
unpaid traffic sources
To get started do these 3 things...
1.Start a blog2.Create compelling content3.Track your progress
*And stop obsessing over the way your website looks
●Choose a platform you like - wordpress, tumblr, or blogger
●Make it VISIBLE - use relevant headlines
●Enable RSS Feed - create a feed on feedburner
●Encourage Comments
●Distribute (linkedin, twitter, google+)
●Add CALLS TO ACTION - use forms
6 Steps to Increase Profitability of Your Blog
●Content is King●Write on Google terms (headlines matter) ●But "Don't fight with Ninjas" - D. Shah●Be a thought leader in your industry●Be conversational and to the point●Frequency (at least once a week)
Track your progress● Use Google analytics● Spreadsheet your reach (subscribers, followers, links, traffic)
●Hootsuite (twitter, facebook, linkedin) ●Google Analytics●Google Reader●Google Marketplace● www.google.com/addurl●Feedburner●Wordpress, Blogger, Tumblr●Weebly (site builder with forms) ●Woofoo forms, Google forms●Marketing automation (Hubspot, Pardot, Net-Results)
Free Tools
Now What?
Tweet with us! @brainsell
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