How to lead and really understand digital

- AND BOLDLY GO WHERE NO MAN HAS GONE BEFORE

HOW TO LEAD AND REALLY UNDERSTAND DIGITAL

J. BOYE BRIAN BENTZEN

HEAD OF CONSULTING @BRIANBENTZEN

#JBOYE14

DIGITAL BECOMES BUSINESS CRITICAL

THE DIGITAL PROFESSIONAL

THE PROBLEM

OUR GALAXY MAPPED

HOW TO USE IT

WE ASKED THE DIGITAL PROFESSIONALS

THERE ARE NO CLEAR RULES

GOVERNANCE

DIGITAL KPIS ARE NOT WELL DEFINED, NOT VISIBLE AND NOT ACTED UPON

BUSINESS

BUDGET FOR MAINTAINING, SUPPORTING AND EVOLVING DIGITAL IS NOT ADEQUATE

RESOURCES

INTEGRATIONS DON’T WORK SEAMLESSLY ACROSS PLATFORMS

PLATFORM

CONTENT IS NOT UP TO DATE, NOT WELL WRITTEN AND DOES NOT SUPPORT THE END USE

PRODUCT

ORGANISATIONAL ROUTINES & HABITS DON’T SUPPORT DIGITAL

CULTURE

WHAT DO YOU THINK?

THANK YOU

JBOYE.COM/BLOG/A-MANIFESTO-FOR-THE-DIGITAL-DIMENSIONS/