How to Land a Job in Advertising

HOW TO LAND A JOB IN ADVERTISING

MARQUETTE UNIVERSITY - NOVEMBER 30, 2015

#ADWORKERS

AGENDA

▸ WHAT IS UNITED ADWORKERS?

▸ ABOUT LAURA GAINOR

▸ 10 TIPS TO HELP YOU LAND A JOB IN ADVERTISING

▸ STUDENT OPPORTUNITIES

▸ #ADWORKERSINTERN CHALLENGE

#ADWORKERS

WHAT IS UNITED ADWORKERS?

▸ Only advertising club like it in the United States…and it’s right here in Milwaukee!

▸ Bring together the local advertising community to showcase the city’s creative talents

▸ Well-known advertising executive Board members

▸ Network of over 1,000 pros, professors & students

▸ Membership is FREE for students!

▸ Host monthly events, welcome nationally-known speakers, run sports leagues, student mentor program + more!

DESIGNED BY KELSEY BARNOWSKY & DAVID ZIMMERMAN - BVK

#ADWORKERS

ABOUT LAURA GAINOR

▸ University of Wisconsin-Milwaukee - Dual Degrees in Fine Arts / Photography & Journalism / Advertising

▸ 10+ years experience in Advertising

▸ Started career as an Intern for United Adworkers

‣ This got my foot in the door at BVK, and 10 years later…

▸ Executive Director, United Adworkers

▸ Online Marketing + Social Media Consultant

▸ Network Marketing Expert

PHOTO: LUCIAN MCAFEE

college & internship opportunities LAUNCHED BLUE WHEEL PHOTOGRAPHY - BRAND DEVELOPM

ENT

MY CAREER TODAY

NETWORKED TO GET JOBS IN CLT

UTILIZED SOCIAL MEDIA TO GET A JOB IN MKEJOINED GMR AS DIRECTOR OF SOCIAL MEDIA

COLLEGE & INTERNSHIP OPPORTUNITIES

Mom & Wife

Executive Director

Social Media Consultant

E-Commerce & Network Marketing

HOW TO LAND A JOB IN ADVERTISING

UNITED ADWORKERS

#ADWORKERS

1. JOIN UNITED ADWORKERS. IT’S FREE FOR STUDENTS!Visit Adworkers.com

2. CREATE A STRONG PERSONAL BRAND.

GOOGLE YOURSELF. UPDATE YOUR SOCIAL MEDIA CHANNELS.

PERSONAL BE AWARE OF

WHAT YOU POST

VISUALSVIDEOS BLOG

CONTENT

PROFESSIONAL NETWORKING

@YOURNAME

PRESENTATIONS

3. START A BLOG. KEEP BLOGGING.

Build your personal SEO. Employers will Google you.

4. ALWAYS BE NETWORKING.

Attend events. Connect on LinkedIn. Send followup notes, actually in the mail.

5. GET AN INTERNSHIP AS SOON AS POSSIBLE.Always ask if you can do more. Experience is key.

6. BE KIND. TO EVERYONE.You’ll cross paths with the same people throughout your career & they can help you.

7. ASK FOR ADVICE.

Accept criticism and recommendations, positively.

FROM THIS GUY… MR. DAVID DUGAN

MAD MEN + WOMEN ADWORKERS SPEAKER PANEL IN MEMORY OF STEVE EICHENBAUM

8. MAKE YOURSELF STAND OUT.Don’t just send in your resume. How will you show your value to the company?

9. NEVER STOP LEARNING.Research. Read. Value every class and job experience. Learn from others.

10. BE YOURSELF.

Advertising is an exciting industry. Enjoy it!

START JOB HUNTING. BIGSHOESNETWORK.COM

Your ultimate job board.

STUDENT OPPORTUNITIES

UNITED ADWORKERS

#ADWORKERS

STUDENT MENTOR PROGRAM

▸ The goal of the Adworkers Student Mentor Program is to help students be better prepared to pursue their dream of a career in advertising.

▸ This valuable program matches professionals from the Milwaukee advertising community with students who are in search of an industry mentor.

▸ It’s FREE!

▸ Adworkers.com/Students

DESIGNED BY SARAH MCAFEE - LAUGHLIN CONSTABLE

#ADWORKERS

EVENT VOLUNTEER OPPORTUNITIES

▸ December 3rd - Holiday Party + Toy Drive

▸ January 14th - Special event, to be announced

▸ Bowling League - starts January 21st (every Thurs.)

▸ Speaker Events

▸ Trivia Nights

▸ Softball League + 2016 All-Star Game

▸ Milwaukee 99 Awards Show - Fall 2016

PHOTO: 414 PHOTOGRAPHY

BECOME A UNITED ADWORKERS INTERN IN 2016

#ADWORKERSINTERN CHALLENGE

#ADWORKERS

#ADWORKERS

APPLY TO BE A 2016 #ADWORKERSINTERN!

▸ We want your ideas!

▸ Tell us how we can connect more with students.

▸ How can United Adworkers better help students?

▸ Apply to be a 2016 #AdworkersIntern by making yourself stand out. Your options are wide open.

▸ Send your application & ideas to [email protected]

▸ Deadline: Friday, December 18th, 2015

▸ Good luck!

THANK YOU!

Adworkers.com @UnitedAdworkers LauraGainor.com @LauraGainor [email protected]