HOW TO KEEP TRACK ACTIVE USERS USING GOOGLE ANALYTICS

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Knowing active

users of your site

is necessary.

It can make or

break your

strategy.

It widens your

imagination to be

more creative.

You must attract

more visitors and

clients.

Stay abreast of

the level of

users’

enthusiasm.

So you should

make them stay

in your site.

Make them your

regular visitors

and customers.

Your growth will

really be

unprecedented.

Making

customers stay

on your site is

the key.

So you must

examine active

users data!

Sign in to Google

Analytics

Type your

email ad,

and then,

click

NEXT.

Use one account

for all Google

transactions.

To facilitate all

your activities

very easily

To save your time

for other

meaningful

outputs

Of course, this

can avoid

juggling your

memory.

Type

your

password

and click

SIGN IN.

Your password

must be easy to

remember.

But, others must

not memorize it

easily.

Combination of

letters, numbers,

and symbols is

encouraged.

You are then

navigated to your

view.

You can see

HOME,

REPORTING,

CUSTOMIZATION

and ADMIN.

They are located

at the topmost

part.

This time, select

the reporting tab.

Select and

click it.

This time, you

select the

audience tab.

Select and click it.

Select active

users from the

report

navigation.

Select and click it.

It is available in

all analytics

accounts.

No changes to

the tracking code

are necessary.

Let’s go to the

features of active

users.

You must

understand how

it works better.

At times, you

may ask yourself

questions.

How many users

have visited my

site ?

Can I still review

visitors in the

last 30 days?

What about in

the last 14

days?

There is really

nothing to worry

about.

Because these

questions can be

answered!

Now, it’s time to

understand “the

metrics”.

Active users

report lets you

see the following

metrics.

There is this

“one-day active

users”.

There is this

seven-day

active users.

There is also 14-

day active

users.

And, there is

this 30-day

active users.

Using active users

data, you can see

the comparison.

How do metric

values relate to

your date range?

Here’s the truth

about metrics in

the report.

It is related to

the last day.

It’s the last day in

the date range in

the report.

For better

understanding,

here is an

example.

Your date range

is May 19 to

June 18.

This is

equivalent to

30 days.

Take note that one-

day active users

are concerned.

The last day of

your data range is

shown.

In this example,

it is June 18.

This is the last day

of the data range.

You have to

bear in mind

this.

1-day active users

is plotted by

default.

Additional segments

are also displayed in

the scorecard.

These are

additional

segments.

These are also

additional

segments.

You can actually

customize

segments in your

metrics.

You just click “add

segment” and

choose .

Just click this.

These are

the segments

you can

choose from.

Just click the box

before the

segment you have

chosen.

And then, you

have to click

apply.

You have to take

note of this.

Only choose to a

maximum of 4

segments.

You can also

plot other

metrics.

Just select the

metric that you

want.

Choose any of these

metrics.

You can compare

the present and

past performance

In the date range,

scroll it down.

Then, choose the

dates you would

like to compare.

You can see

change in the

chart lines.

This happens

when you add

other metrics.

You ask, “What

does it all mean?”

You have

amazingly found

your sweet spot.

This can only

happen only if:

Numbers are

consistently in line

with your

expectations.

What if the

numbers are below

expectations?

You should really

evaluate your

marketing

efforts!

Are your ads

targeting the

appropriate

audiences?

Are your ads

really winning

the auctions?

You can look for

negative press or

social content.

Doing these two

might affect

traffic.

When marketing

and social buzz

are positive,

don’t stop!

You are may be

creating technical

difficulties to your

users.

Sometimes, you

have a lot of 1-

day users.

But, the number

for longer term

users drop off.

This can signal

problems with

new release.

Initial enthusiasm

isn’t translating

into long-term

engagement.

Thank you

for watching!