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How To
Influence People
To Interact To
Social Media
Postsjoycekpacis.wordpress.com 1
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Let’s define
the word
Influencejoycekpacis.wordpress.com 2
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Influence is the
power to have an
important effect
on someone joycekpacis.wordpress.com 3
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It changes a
person in an
indirect but
important wayjoycekpacis.wordpress.com 4
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According to
Tony Robbins
joycekpacis.wordpress.com 5
Page 6
Rapport is
power
joycekpacis.wordpress.com 6
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You have to
build rapport
to influence
peoplejoycekpacis.wordpress.com 7
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You have to
relate to them
and be
approachable joycekpacis.wordpress.com 8
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You also need
to mirror them
joycekpacis.wordpress.com 9
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According to
Tony Robbins
joycekpacis.wordpress.com 10
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“People like
people who
are like
themselves,joycekpacis.wordpress.com 11
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or who are
like how they
would like to
be”joycekpacis.wordpress.com 12
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According to
Dr. Robert
Cialdinijoycekpacis.wordpress.com 13
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There are also
6 principles of
Influencejoycekpacis.wordpress.com 14
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Reciprocation
joycekpacis.wordpress.com 15
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People feel
indebted to
those who do
something for
themjoycekpacis.wordpress.com 16
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or give them a
gift
joycekpacis.wordpress.com 17
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It explains why
free samples
can be so
effectivejoycekpacis.wordpress.com 18
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People who
receive a free
gift,
information or
favorsjoycekpacis.wordpress.com 19
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are more likely
to buy the
product or
servicejoycekpacis.wordpress.com 20
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Social Proof
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People tend to
look to those
around them
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to guide their
decisions and
actions
joycekpacis.wordpress.com 23
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They do what
others are
doing
joycekpacis.wordpress.com 24
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especially their
peers
joycekpacis.wordpress.com 25
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If you tell them
that the
product or
service have
enjoyedjoycekpacis.wordpress.com 26
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by the people
like or similar
to them
joycekpacis.wordpress.com 27
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They will more
likely to
become
customersjoycekpacis.wordpress.com 28
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Commitment and
Consistencyjoycekpacis.wordpress.com 29
Page 30
People want to
be both
consistent
joycekpacis.wordpress.com 30
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and true to
their word
joycekpacis.wordpress.com 31
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Getting people
to publicly
commit to
somethingjoycekpacis.wordpress.com 32
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makes them
more likely to
do the action
joycekpacis.wordpress.com 33
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Liking
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People prefer
to say “yes” to
those they
know and likejoycekpacis.wordpress.com 35
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To make a sale
you must be
knowledgeable
joycekpacis.wordpress.com 36
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about the
preferences of
the customers
joycekpacis.wordpress.com 37
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Authority
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People respect
authority
joycekpacis.wordpress.com 39
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They want to
follow the lead
of real experts
joycekpacis.wordpress.com 40
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Scarcity
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The less there
is of something
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The more
valuable it is
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So how can
we apply this
joycekpacis.wordpress.com 44
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For People To
Interact To
Social Media
Postsjoycekpacis.wordpress.com 45
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Here are the
following ways
on how to do it:
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Make Use of Free Social Media Listening /
Monitoring Toolsjoycekpacis.wordpress.com 47
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Know what
people are
saying about
youjoycekpacis.wordpress.com 48
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For you to get
to know them
better joycekpacis.wordpress.com 49
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Listen to the
conversation
joycekpacis.wordpress.com 50
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Use Images
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People respond
to images more
than any other
media typejoycekpacis.wordpress.com 52
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The image
should be
stunning or
attractivejoycekpacis.wordpress.com 53
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That can make
your audience
to stop
scrollingjoycekpacis.wordpress.com 54
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Engage The People
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Reply to their
questions or
critiquesjoycekpacis.wordpress.com 56
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Respond
immediately
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or
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Ask their
opinion
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What are the
things they
likejoycekpacis.wordpress.com 60
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Create a
frequent
Q & A
Sessionjoycekpacis.wordpress.com 61
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Build Relationships
joycekpacis.wordpress.com 62
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Provide
Information
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Make daily
interaction
with themjoycekpacis.wordpress.com 64
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Make time for
them
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Allot hour/s
to spend to
reach them
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Be consistent
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Help them
solve their
problemjoycekpacis.wordpress.com 68
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Be Creative and
Interestingjoycekpacis.wordpress.com 69
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Give them
what they
want joycekpacis.wordpress.com 70
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or what
interest them
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Post daily
question or
tipjoycekpacis.wordpress.com 72
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Make it funny,
spirited or
inspiringjoycekpacis.wordpress.com 73
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This can
create
positive
responsesjoycekpacis.wordpress.com 74
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That will
create more
exposurejoycekpacis.wordpress.com 75
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Games, Contests & Giveaways
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It boosts
engagement
on social
mediajoycekpacis.wordpress.com 77
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People like
receiving a
prize or giftjoycekpacis.wordpress.com 78
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This can make
your audience
more activejoycekpacis.wordpress.com 79
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That will
generate buzz
around social
mediajoycekpacis.wordpress.com 80
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Repurpose Your Content
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Fit the
preferences of
the specific
social media
audiencejoycekpacis.wordpress.com 82
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Reach different
audience across
various
mediumsjoycekpacis.wordpress.com 83
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Show Your Personality
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For the
audience to
know that
you are realjoycekpacis.wordpress.com 85
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and you are
not just a logo
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Share a few
personal
information joycekpacis.wordpress.com 87
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Like favorite
hobby
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Favorite
Books
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Your typical
day or
experiencesjoycekpacis.wordpress.com 90
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GetInfluencers
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Build
relationships
with themjoycekpacis.wordpress.com 92
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This can
increase your
leadsjoycekpacis.wordpress.com 93
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Improve the
awareness of
your audiencejoycekpacis.wordpress.com 94
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But
sometimes it
is costly
joycekpacis.wordpress.com 95
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You have to
pay them to
promote youjoycekpacis.wordpress.com 96
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Reminders…joycekpacis.wordpress.com 97
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Interaction is
a two-way
dialogue
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If you want to
increase
engagement,
be engagedjoycekpacis.wordpress.com 99
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Start by giving
before you
expect to receive
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