How to Incubate and Launch Mobile-First Innovation to Increase Internal Efficiencies, Customer Satisfaction and Engagement… By Graham McCorkill, Co-Founder & Director - Buzinga App Development @GMcCorkill
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How to Incubate and Launch Mobile-First Innovation to Increase Internal Efficiencies, Customer Satisfaction and Engagement…
By Graham McCorkill, Co-Founder & Director - Buzinga App Development
@GMcCorkill
Buzinga App Development
An award winning app development and innovation
consultancy, helping enterprises and startups
commercialise ideas and implement mobile-first
strategies.
WWW.BUZINGA.COM.AU
So why mobile?
1. Australian consumers are now spending 10 hours a
day on internet connected devices. World’s fastest
growing tech phenomena.
2. Expectations of customer experience higher than
ever.
3. Mobile is an essential element of an omni-channel
experience.
4. Businesses who deployed mobile strategies were
more profitable than those who didn’t. - Accenture
Deloitte - 2015 Mobile Consumer Survey / Accenture - 2015 Mobility Report
So why are only 49% of businesses mobile optimised?
1. Common benefits of adding mobile to
your business strategy
2. Simple actions to help you create an
effective mobile product
3. How to foster a culture of innovation
within your business
Outline
Determine your keyOutcomes
1. Increase Revenue and Profits
Common Benefits
2. Create new efficiencies
Ordering
Payments
Communication
Transparency
Common Benefits
3. Better engage with external
users
Omni-Channel Strategy
Convenience
Fun
Common Benefits
4. Better engage with internal
users
Cultural alignment
Privacy concerns
Feature relevancy
Budget for small business
Common Benefits
5. Better use of Data
Existing
New (Collection)
Analytics & Client Feedback
Crowdsourcing
Common Benefits
6. Perception / Competitive
Advantage
Shows commitment to customers
Customer expectation is high
Not as loyal as previous
Demonstrates new thinking
Need great user experience
Common Benefits
How to Build an App
1. What problem does your product need to solve?
2. Who are your target users?
3. How are your target users currently solving the
problem?
4. What are your competitors doing?
5. What are the primary objectives?
6. How will you measure success?
7. What is your budget / minimum ROI?
1. Identify Core Problem
1. Only include the core features
2. Keep the purpose clear
3. Focus only on the requirements needed
for the core feature
4. Don’t use the SWISS ARMY KNIFE
approach
2. Adopt a Lean Approach
1. User centric design is key
2. Why would your target users engage with
your app?
3. How will you keep them engaged?
4. How will you measure their engagement?
5. How will you solicit their feedback?
6. TEST EVERYTHING
3. Think like your target user
1. You can’t think of everything
2. Focus on the core user features first
3. Sometimes STEALTH release is best for V1
4. Release V1 to small test group (bugs & all)
5. Save the big marketing spend for V2 or V3
release
6. DON’T expect you’ll get it right the first
time.
4. It won’t be perfect… That’s OK!
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1. Appoint one person as the internal
Project Manager
2. Identify and inform all your key
stakeholders
3. Ensure all key stakeholders understand
the test plan
4. DON”T leave understanding your system
until the end.
5. Good Communication is Key
1. You are the Subject Matter Expert
2. Your Dev Team is the technical expert
3. DON’T micro manage the design & dev
process
5. Trust Your Dev Team
Laws of Innovation
01 Law ofResources
02 Law ofFailure
03 Law ofProcess
04 Law ofMotivation
05 Law ofStrategy
THANK YOU
Graham McCorkill, Buzinga App Development@GMcCorkill
WWW.BUZINGA.COM.AU
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