How to Increase Your Conversion Rates Through the Search Bar

Build Realtime Search

DATA DRIVEN PRODUCT

HOW TO INCREASE YOUR CONVERSION RATES THROUGH THE SEARCH BAR

Focus on e-commerce use cases

Guillaume Duvaux - Account Executive @algolia @gduvaux

Jan 2014

Oct 2012 Creation of the company

+2,600 customersin +100 countries

Jan 2015 350 customers - 12 people

June 2014 Seed funding $2.7 M

Mai 2015 Series A: $18.3M led by Accel Partners

Algolia

83 people in Paris, San Francisco,

NYC

January 2016

We are hunters

100,000,000,000

Where the hunt starts today…

It’s just a start…

Search: How we are wired

Information Foraging

Browse and/or

Search

Browse

932

Browse

Browse

Prehistoric Googling

Search

• 88% internet users start their session on the Web with a search on a search engine like Google.

• 43% of internet users start their visit of a website that they never went on before by a search on the search bar.

We are addict to search engines

amazon.com in 2000

amazon.com in 2016

Why is Search so important?

1. Engagement of visitors

80%+ of e-commerce users are using the search bar

2. Direct impact on Revenue Conversion

RatesE-commerce

Value per visit

Browsing 2 % $0,77

Search 15 % $4,98X 7

Source: UX Report, Nielsen

Speed matters

Half a second delay caused 20% drop in traffic

Every 100ms of latency costs them 1% in sales

The better Google works, the less time people will spend on your website

How Google’s speed impacts you?

How can you compete?

A world-class search engine1. Relevance: Understand and interpret the queries

Right algorithm, typo-tolerance, synonyms, plurals, stop-words, languages, geo-localisation…

2. Speed: Results from the first keystroke

Instant search is the new standard to avoid the frustration of waiting for the results.

3. Tailored for your business & users: Includes business & user metrics

Personalisation per user/segment, Sales, views, stocks, seasonality…

arcteryx.com

birchbox.fr

And on mobile…

SearchBrowse

MobileDesktop

Unified Experience

BOTH

BOTH

Direct impact on the business

Session on mobile through search +250%

Bounce rate -17%

Conversion Rates through the search +50%

Average order value through search +15%

[email protected] @gduvaux

www.algolia.com

We are hiring in San Francisco and Paris 😊