How to Increase SaaS Ease of Usability by iridize Inventing the Wheel cartoon, October 2, 2009. (Bill Abbott/http://www.toonpool.com/).
How to Increase SaaS Ease of Usability
Jan 23, 2015
If you:
1. Are an unrivaled expert on Usability
2. Can afford professional usability testing services
...then this slideshare presentation probably isn't for you.
1. Are an unrivaled expert on Usability
2. Can afford professional usability testing services
...then this slideshare presentation probably isn't for you.
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Transcript
How to
Increase SaaS Ease of Usability
by iridize
Inventing the Wheel cartoon, October 2, 2009. (Bill Abbott/http://www.toonpool.com/).
iridize.com
Usability is a critical
factor in the user
onboarding process.
The ease with which
features are adopted
by users determines
the entire service’s
onboarding success.
iridize.com
Not everyone is a
usability expert or
can afford
professional usability
testing services.
iridize.com
So we put together a short list
of usability factors to focus
you on the things that matter.
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A/B Testing
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In a SaaS environment,
A/B testing presents two
separate user groups
with two different
implementations of the
same feature. The test
results tell you which
action/feature/flow/UX
decision works better.
iridize.com
So it is important to
monitor the results
throughout the test and
remove feature
implementations that
users find more difficult.
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Use an analytics
dashboard to get better
statistics and find out
which features need
tweaking for a better
user experience.
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User Feedback
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Obtaining user feedback is
tough. Users, mostly, have
no:
1. Patience
2. Incentive
To start filling out
elaborate feedback forms.
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Our Suggestion?
iridize.com
Free access to additional
features, amazon gift
cards or even participation
in a gift-card raffle.
Suggestion 1: Offer incentives
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Design a short, accurate,
practically un-noticed
feedback gathering
process.
Suggestion 2: Shorten the Process
iridize.com
For example: pop up one
question at a time, relating
to the action just completed
(or incomplete).
Usabilla have brought the
concise feedback process
to a form of science.
iridize.com
Analytics
Dashboard
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Utilize every aspect of
your analytics solutions
to figure out where
your usability
bottlenecks are.
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Top 5 Metrics to Monitor:
1. Micro-conversions for pre-defined
goals
2. User-centric analytics
3. Bounce rates for pages
4. Average session duration
5. Knowledgebase articles sessions
iridize.com
Ask us more
about iridize’s
onboarding and
cart abandonment
solutions.
Why Iridize Mobile? We Hope That Was Helpful!
Learn more about onboarding solutions at iridize.com Or request a demo at [email protected]
iridize.com
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