HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
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HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
HRCI & SHRMAPPROVED WEBINAR!
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Program numbers sent to you via email upon program completion. !
Jessica Miller-Merrell Heidi Degan
OUR SPEAKERS
POLL QUESTION #1 MY BIGGEST PRIORITY ASIDE FROM HELPING THE CHARITY IS : • ENGAGE
EMPLOYEES• EMBED INTO
COMPANY CULTURE
• RECRUITING• IMAGE/BRANDING• HELPING
COMMUNITY
DEFINING CORPORATE PHILANTHROPY
• Corporate philanthropy is defined as the act of a corporation or business promoting the welfare of others, generally via charitable donations of funds or time.
SALESFORCE PHILANTHROPY
THE STATE OF CORPORATE PHILANTHROPY
Giving by corporations is predicted to increase by 4.7 in 2017.
TRENDS CORP. PHILANTHROPY
HOW EMPLOYEES PARTICIPATE
• Employee gift matching • Fundraising matching • Automatic payroll deductions • Internal employee campaigns • Volunteer programs • Grants • Annual giving
THE AGENDA
• Brand ambassador programs
• Using marketing’s playbook
• Partnerships • Measuring success
BRAND AMBASSADOR PROGRAMS
BRAND AMBASSADOR PROGRAMS
A NOD FROM MARKETING PLAYBOOK
A NOD FROM MARKETING
• Choosing your cause
• Survey your audience
• Use the touch cycle • Leverage multiple
platforms • Bite sized
POLL QUESTION #2 MY PHILANTHROPIC EFFORTS ARE FOCUSED ON :
• COMPANY PROGRAMS
• VOLUNTEER PROGRAMS
• GRANTS
• GRASSROOTS EFFORTS
• CORP. DONATIONS
PARTNERSHIPS
PARTNERSHIPS: BROOKS BROTHERS
PARTNERSHIPS: DISNEY
PARTNERSHIPS
• Templates• Talking points• Campaign case studies • Ongoing support
POLL QUESTION #3 WHAT ARE THINGS THAT CHARITIES CAN DO TO BETTER ALIGN WITH YOU:
• RESEARCH OUR COMPANY CULTURE
• PROVIDE MORE RESOURCES/SUPPORT
• SHARE IMPACT YOU MADE
• ADDRESS BUSINESS INTERESTS
• PROVIDE MORE EMPLOYEE INVOLVEMENT OPTIONS
MEASURING SUCCESS
MEASURING SUCCESS
MEASURING SUCCESS
• Employee surveys• AAP Impact • Retention• Time to fill • Aligns with larger goals
MEASURING SUCCESS
FINAL THOUGHTS
• Awareness is a valuable currency that doesn’t need to end with your employees.
• Align your organization with the right cause. That will make all the difference in your success.
Q&A
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Jessica Miller-Merrell@jmillermerrell
Heidi Degan@makeawishintl
LinkedIn: bit.ly/heididegan!
sourcesCorp. Philanthropy Can Have Positive Impact bit.ly/corp-good!
What Corp. Social Good Impacts Employer Brand bit.ly/good-social!
Corp. Social Good Impacts Retention!bit.ly/corp-retention!
Common H-1B Mistakes !bit.ly/h1b-mistakes!!
SPEAKERS
LinkedIn: bit.ly/jmillermerrell!
HRCI & SHRMAPPROVED WEBINAR!
!
!
!
!
!
!
Program numbers sent to you via email upon program completion. !
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