How to Increase Conversions From Mobile Searchers
How to Increase Conversions From Mobile Searchers
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Stop Redirecting• Increase click-through rate from searchers
by adding code to your page – Google will display the page instead of traditional URL in
mobile search results– Loading the mobile URL directly will save page load
time potentially retaining conversions1
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Pick Up The Pace• Optimize pages to load in less than a second, mobile searchers won’t dilly dally:
“61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d
quickly move on to another site1”
-Google 2012 Study
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Mobile Formatting• Give mobile searchers a site
that’s configured for their device– According to Google, more than 50% of
people will not use a liked-business as much if the website isn’t mobile friendly1
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Consider Offline & Multiscreen Conversions
• Account for all channels users may be converting from, mobile searchers may be converting on other devices
-Mobile users convert primarily in-store, from a desktop, or tablet-Only 17% purchase directly on their mobile1
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Guarantee Relevancy • Functionality is key to users
-Don’t give them content they can’t use or are uninterested in
• Spare users the basic questions-Save login information across devices for
higher user mobility1
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Make Things Easy• Avoid the Obvious
– Ensure all content is clear of:• Irrelevant cross-links• Unplayable content• Slowness• Faulty redirects2
• Call To Click– Provide the opportunity for people to contact
your businesses directly with little effort1
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Sources1. Meunier, Bryson. "8 Ways To Increase Conversions From MOBILE Searchers."
Marketing Land. Marketing Land, 28 Aug. 2014. Web. 28 June 2015. <http://marketingland.com/8-ways-increase-conversions-mobile- searchers-97839>.
2. "Avoid Common Mistakes - Webmaster's Mobile Guide." Avoid Common Mistakes - Webmaster's MOBILE Guide. Google, n.d. Web. 28 June 2015. <https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes/>.
3. All images: freedigitalphotos.net