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1 How to Hire in the Most Competitive Labor Market Ever Rachel Bitte, Chief People Officer May 23, 2019 ©2018 Jobvite. All rights reserved.
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How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

May 25, 2020

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Page 1: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

1

How to Hire in the Most Competitive Labor Market EverRachel Bitte, Chief People OfficerMay 23, 2019

©2018 Jobvite. All rights reserved.

Page 2: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

2

§ About Jobvite / About Me

§ State of the Hiring Economy

§ The Buyer’s Job Market

§ 4 Ways Improve Hiring with Candidate-Centric Recruiting

Agenda

©2018 Jobvite. All rights reserved.

Page 3: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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About Me

©2018 Jobvite. All rights reserved.

§ Started career as a Recruiter, then ventured to

Process Excellent, Mkting then IT before returning back to People function.

§ Random education fact – studied Soviet & US

relations and speaks/signs four languages

§ Adrenaline junkie & outdoor enthusiast …

snowboarding, mountain biking & backpacking

Page 4: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

4©2018 Jobvite. All rights reserved.

EMPLOYER BRANDING

CAPTURE (Source)

CAMPAIGN & NURTURE

SOCIAL REFERRALS

ATS (Evaluate & Screen)

ONBOARDING

Jobvite Brand

Jobvite Hire

Jobvite Onboard

Jobvite Engage

Jobvite HireJobvite|Video

RolePoint | Referrals

RolePoint | IM

Talemetry|Recruitment MarketingJobvite|Text

Jobvite|Text

Page 5: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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Source: Tip Strategies

©2018 Jobvite. All rights reserved.

Source: Tip Strategies

Geography of JobsNET JOB GAINS / LOSSES BY METROPOLITAN STATISTICAL AREA

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Right Now There Are More Job Openings Than People to Fill Them

©2018 Jobvite. All rights reserved.

In Q4 2018, there were 6.3 million unemployed persons versus 6.9 million open jobs.

2,000

2004 2008 2012 2016

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2002 2006 2010 2014 2018

Unemployment Level Job Postings

Page 7: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

7©2018 Jobvite. All rights reserved.

A Granular Look –Unemployment vs CR% by Market

Page 8: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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Job (S)hopping is the New Normal

2.8 YearsAverage Tenure

at Job for Millennials

15-20Average

Number of Jobs Millennials Will Hold in Lifetime

43%of Millennials

Expect to Leave after 2 years

60%Millennials are

Open to a New Job

Page 9: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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60%abandon complex online applications

72%share bad experiences via social media and personal networks

85%won’t consider your

company again after a bad experience

Candidates are Rejecting Companies with Outdated Systems and Practices

©2018 Jobvite. All rights reserved.

Page 10: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

10©2018 Jobvite. All rights reserved.

76% of candidates research companies during their job search.

25% check out your LinkedIn and Facebook

pages.

57% start their research on your

company website.

28% of millennials look at your

Instagram page.

If You Don’t Tell Your Brand Story, They’ll Tell It For You

Page 11: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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OLD SCOPEadministrative efficiency InterviewApply HireQualify

straightforward: “post and pray”

QualifyEmployer Branding

Sourcing Talent Pools Apply

Social Recruiting

Candidate Nurture

Interview

Intelligent Matching

Hire

Preboarding

Onboarding

NEW SCOPEquality and speed

continuous candidate engagement : “First Look to First Day”

Recruitment Marketing Hiring Experience New Hire Engagement

Modern Recruiting Must Go Beyond

Page 12: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

12©2018 Jobvite. All rights reserved.

CandidateEngagement(Candidate-centric recruiting)

Hiring ManagerEngagement(mobile app, collaborative feedback, etc.)

RecruiterEngagement(email & calendaring, etc.)

ProcessAutomation (ATS)

Jobvite’s Evolution to Candidate-Centric Recruiting

Page 13: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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2018 Recruiting Funnel Benchmark Results

Understand Your Recruiting Metrics and the Story They Tell

©2018 Jobvite. All rights reserved.

Visitors to Applicants *

Applicants per Open Requisition

Applicants to Interviews

Interviews to OffersOffers to Hires

Top-to-Bottom

Average Time-to-Hire (Days)

2015

11%

59

12%17%

89%

0.2%

41

2016

9%

52

15%20%

83%

0.3%

39

▶ Best Sources

▶ Challenging Bottlenecks

▶ Find Your Areas of Opportunities to Optimize!

2017

12%

36

12%28%

91%

0.4%

38

*Visitors to Apply Pages = 1-12% depending on employment brand, apply process, etc.

2018

21%

29

12%28%

95%

0.7%

38

Page 14: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

14©2018 Jobvite. All rights reserved.

12 3• Job Requirements

• Employer Brand (Secret Shopper)• Candidate Experience (closing the loop)• Referrals, Referrals, Referrals

44 Things You Can Start Doing Now

Page 15: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

15©2018 Jobvite. All rights reserved.

7.60%

4.90%5%

3.60%

2.90%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

1-3 words 4-7 words 8-11 words 12-15 words 16+ words

162% increase in

clicks with 3 words vs. 16+

Align On Job Requirements

▶ Meet with Hiring Manager

▶ Determine Job Title/Job Description

▶ Short Job Title = More Clicks

▶ Align with Broader Hiring Team

▶ Quick/Easy Feedback from Hiring Team

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▶ Secret shopper

▶ Engage in employee focus groups

▶ Identify target applicants & markets

▶ Partner with marketing

▶ Produce compelling content & build brand

▶ Engage in social channels to share events & culture

▶ Career Website

Own Your Employer Brand

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▶ Forge relationships with candidates

▶ Maintain engaged talent pool

▶ Create brand advocates within organization and talent pool

▶ Expand recruiting team and delegate employer branding efforts

▶ Be ‘present’ with your candidates

▶ Close the loop as soon as possible

81%Vocalize positive

experiences

66%Vocalize negative

experiences

Candidate Engagement & Experience

Page 18: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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Employees Drive 80% of Quality Hires!

Page 19: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

19©2018 Jobvite. All rights reserved.

HR FUNCTION OR PROCESS PROFIT GROWTH

PROFIT MARGIN

TOTAL IMPROVEMENT

Recruiting 3.5x 2.0x 5.5

On-boarding and retention 2.5x 1.9x 4.4Managing talent 2.2x 1.9x 4.4

Employer branding 2.4x 2.1x 4.3

Performance management andrewards

2.1x 2.0x 4.1

Developing leadership 2.1x 1.8x 3.9

Mastering HR process 1.8 1.8 3.6

Global people management and global expansion

1.8 1.7 3.5

Enchancing employee engagement 1.8 1.6 3.4

Providing shared services and outsourcing

1.6 1.7 3.3

You Deliver Value Every Day

Recruiting is the most

critical HR function

delivering 40% more

profit growth than the

next HR function.

- Boston Consulting Group

Your Job Is The Most Critical, Most In Demand, and Most Valuable!

Page 20: How to Hire in the Most Competitive Labor Market Ever · Mastering HR process 1.8 1.8 3.6 Global people management and global expansion 1.8 1.7 3.5 Enchancing employee engagement

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Thank YouQuestions?

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