How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will

Page 1 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/1.jpg' width='140' height='200' /> How to Help Your Content Get Discovered

@melissehinkle

Melisse Hinkle

Head of Content and Social Media, North America

Cheapflights

Page 2 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/3.jpg' width='140' height='200' /> Nobody really cares.

Page 4 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/4.jpg' width='140' height='200' /> How will you get discovered?

Page 5 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/5.jpg' width='140' height='200' /> Solid infrastructure

Page 6 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/6.jpg' width='140' height='200' /> A multi-channel approach

Page 7 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/7.jpg' width='140' height='200' /> Knowing your peeps.

Page 8 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/8.jpg' width='140' height='200' /> Knowing yourself.

Page 9 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/9.jpg' width='140' height='200' /> Finding your niche.

Page 10 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/10.jpg' width='140' height='200' /> Diversifying, but staying focused.

Page 11 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/11.jpg' width='140' height='200' /> Assuming everyone is impatient.

Page 12 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/12.jpg' width='140' height='200' /> Optimizing and targeting.

Page 13 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/13.jpg' width='140' height='200' /> Putting quality first.

Page 14 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/how-to-help-your-content-get-discovered-get-discovered-melissehinkle-melisse-hinkle.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022043014/5fb2290198cca175d5305b7f/html5/thumbnails/15.jpg' width='140' height='200' /> @melissehinkle

How to Help Your Content Get Discovered · Get Discovered @melissehinkle Melisse Hinkle Head of Content and Social Media, North America Cheapflights. Nobody really cares. How will

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