How to have ‘good PR’ in 2011 Ryan Hanser, APR
Dec 05, 2014
How to have ‘good PR’ in 2011
Ryan Hanser, APR
What’s changing?
Who can you trust?
Influence is evolving
“Markets are conversations.”
Media influence
Six in ten get news online and offline each day.
Journalist influence
9 out of 10 journalists use corporate blogs for research2 in 3 use social networks and about half use Twitter
Online influence
Online influence?
What is ‘good PR’?
– Definition – not ‘press releases’; participation required; powerful results
– Reputation management – building/reinforcing/defending
– Issue management – identification/resolution– Relationship management – grow/maintain/end
PR ≠ Press Release
“Public relations helps an organization and its publics adapt mutually to each other.”
– Public Relations Society of America
Reputation Management
building, maintaining and defending
Issue Management
identification and resolution
Relationship management
start > strengthen > end
PR = Participation Required
“Go that way, really fast…”
Listen > Act > Speak > Repeat
Take a minute to plan…
1. What is your purpose?2. Who are your stakeholders?3. How can you connect? 4. And plan to measure!
‘To do’ list for 2011
1. Listen2. Act 3. Speak4. Repeat
1. Listen
• EASY > changing• Resources
2. Act
3. Speak up
4. Repeat
Things will go wrong…
Don’t forget!
How will you create the capacity? 1. Management2. Staffing3. Outsourcing
Hiring a PR firm?