Harnessing the Power of Cold Email Heather R Morgan|@HeatherReyhan www.salesfolk.com
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Harnessing the Power of Cold Email
Heather R Morgan|@HeatherReyhan www.salesfolk.com
• 7 years of copywriting and content marketing
• Clients:
• Collaborated with Aaron Ross on compiling sequel to Predictable Revenue
About Me
• Written emails that get as much as 38% response rates
• Generated 2-3x as many opportunities for the same cost of sales
Email still beats all social media channels for bringing
leads.
Build your network & fill your pipeline with
deals
Inbound takes 6 months to 2 years to
ramp up
With Outbound Email, You Call the
Shots
97% of Cold Emails Are
Ignored
7 Sins of Cold Email
1. Crappy Subject Lines
2. You Write Like a Robot.
3. Longer than the Great Wall
4. Value Muddled in a Sea of Junk
5. Don’t Take Your Pants off on the 1st
Date
6. Overdesigned HTML Emails
7. Giving Up After 1 Email
BAD COLD EMAILS
• 2-3 Examples• + Why They Suck• How to Change Them
3 Ingredients to Great Cold Emails
The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
The Value Story
• Social Proof• Numbers/Stats• Show, don’t tell value
The Call to Action
• Incentivize• Specific time or
“When”?
The Email that Got 16 New Customers
3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting
Heather R Morgan | Salesfolk CEO| [email protected]
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