How to Handle a Simple and Efficient Mailing Policy

• 1. 1A Cooking lesson with AcyMailing and some rules of proprietyJoomla Day San Francisco - Eliot BendinelliHow to Handle a Simple and Efficient Mailing Policy

2. 2Who Am I?Joomla Day San Francisco - Eliot Bendinelli 3. 3The French cooking: a real way of lifeJoomla Day San Francisco - Eliot Bendinelli 4. 4Lets open a restaurant!YEP, LETS DO THISJoomla Day San Francisco - Eliot Bendinelli 5. 5Whats the plan?I.Find your customers (Define the target and get subscribers)II.Gather the ingredients and prepare the meal (Create your newsletter )III.Bring the plate the proper way (Send the newsletter)IV.Get the benefits and listen to the feedbacks (well Thats it!)Joomla Day San Francisco - Eliot Bendinelli 6. 6I - Find your customersBuild and maintain your user database Use your current baseSynchronization with your registered usersImport them trough your database (Magento, Prestashop, CRM)LDAPJoomla Day San Francisco - Eliot Bendinelli 7. 7I - Find your customers Buying lists?Joomla Day San Francisco - Eliot Bendinelli 8. 8I - Find your customersInduce your visitors to subscribe! External subscription formsJoomla Day San Francisco - Eliot BendinelliModule on your website Social Networks and other websites 9. 9I - Find your customersSubscribeJoomla Day San Francisco - Eliot Bendinelli your way 10. 10I - Find your customersExternal subscription forms Simple HTML codeEasy to implement(and you can find this sample in the AcyMailing documentation)Joomla Day San Francisco - Eliot Bendinelli 11. 11I - Find your customers Use your contact form!Exploit your existing registration forms JomSocialCommunity BuilderccUsersAlphaRegistrationOSE MembershipHikashopJoomla Day San Francisco - Eliot Bendinelli 12. 12I - Find your customers How does it work?UsersJoomla Day San Francisco - Eliot BendinelliSubscriptionListsSendingNewsletters 13. 13I - Find your customers ASK FOR MORE!Bring to your customers only what they likeOffer them a personalized serviceCustom Fields and if statementJoomla Day San Francisco - Eliot BendinelliI would give all the baguette in the world to have a menu only displaying what my customers love - Bocuse 14. 14I - Find your customers Custom Fields Create filters according to these fieldsUse these information in your newslettersAdd conditional displayIf Statements {if:VARIABLE} text to display or hide {/if}Joomla Day San Francisco - Eliot Bendinelli 15. 15Time to go to the kitchenJoomla Day San Francisco - Eliot Bendinelli 16. II Gather the ingredients and prepare the meal Plates are important: Templates define the base of your newsletterReflect your graphic identityDefine your styles (using CSS rules)When a plate is beautiful, its already good - Mario CtJoomla Day San Francisco - Eliot Bendinelli16 17. 17II Gather the ingredients and prepare the meal iFrameFlashVideosStandart HTMLJoomla Day San Francisco - Eliot BendinelliJavaScriptImages with play buttondiv float:left; position:absoluteBackground imageUse CSS to fake a background image 18. II Gather the ingredients and prepare the meal Create your own template Joomla Day San Francisco - Eliot Bendinelli Or use an existing one18 19. II Gather the ingredients and prepare the meal What about the meal itself? Of course, it has to be good But not only.Joomla Day San Francisco - Eliot Bendinelli19 20. II Gather the ingredients and prepare the meal How your meal (mail) has to be: It can be funnyIt can shock the userIt can be surprise the userIt may be interesting (well, it has to be interesting)Make it lightMake it personalJoomla Day San Francisco - Eliot Bendinelli20 21. II Gather the ingredients and prepare the meal What you should avoid: DONT YELL AT YOUR CUSTOMERS!!! (no uppercase and mutliple exclamation marks)Super loooooong mealDont call them by their address (M. 2470 32nd Avenue doesnt sound good, so does mr [email protected])No special characters ( dahje )Joomla Day San Francisco - Eliot Bendinelli21 22. II Gather the ingredients and prepare the meal And obviously, give them what they want Include your Joomla contentGive personalized and appropriate informationJoomla Day San Francisco - Eliot Bendinelli22 23. II Gather the ingredients and prepare the meal You publish a lot of information? Create an auto-newsletter Includes different types of contentAutomatically send your recent articles Notification systemYour customers are using different devices? Make sure your meals fit it! dont give them soup if they have chopsticksUser responsive designJoomla Day San Francisco - Eliot Bendinelli23 24. Time to bring the plate: You dont want to keep her waiting right?Joomla Day San Francisco - Eliot Bendinelli24 25. 25III - Send the newsletterGive the right plate to the right personUse the preview and send a test to make sure the delivery will workJoomla Day San Francisco - Eliot Bendinelli 26. 26III - Send the newsletter When does the plates leave the kitchen? Meals are sent packed (together)The queue handle the amount of meals Joomla Day San Francisco - Eliot BendinelliTry to spread the sending process Automatic sending can be handled by a cron task 27. 27III - Send the newsletter Who brings the plate to the customers?Multiple options available (from the cheapest to the most secure):Joomla Day San Francisco - Eliot BendinelliDedicated serverExternal service with shared IPAn external companyShared hostYour own waitersExternal service with dedicated IPWhat we suggest (with AcyMailing): Elastic Email and SMTP.com (whitelisted, no sending limit, clean service, well integrated) 28. 28III - Send the newsletterJoomla Day San Francisco - Eliot Bendinelli 29. 29III - Send the newsletter How to avoid it?Make nice newsletters:Follow the rulesE-mail structureTake your time to sendServer configurationUser DNSContentSPFReputationSender-IDKeep your lists cleanDKIMJoomla Day San Francisco - Eliot Bendinelli 30. 30III - Send the newsletterGive a try with mail-tester.com Spot your weaknessesFind solutionsJoomla Day San Francisco - Eliot Bendinelli 31. 31III - Send the newsletterJoomla Day San Francisco - Eliot Bendinelli 32. Looks like your clients are full! But did they enjoy it?Joomla Day San Francisco - Eliot Bendinelli32 33. 33IV - Handle the feedbacks Your customer disappeared? (Bounce handling) Clean your listsHandle feedback loopsJoomla Day San Francisco - Eliot Bendinelli 34. 34IV - Handle the feedbacksJoomla Day San Francisco - Eliot Bendinelli 35. 35IV - Handle the feedbacksCheck what your customers do and listen to them: Use statistics to have an idea of your newsletters successUse click trackingCheck the bouncesJoomla Day San Francisco - Eliot Bendinelli 36. 36IV - Handle the feedbacksTry to understand why they decided not to come back (subscription) Joomla Day San Francisco - Eliot BendinelliInsert an unsubscribe link and create an unsubscribe page 37. 37IV - Handle the feedbacksJoomla Day San Francisco - Eliot Bendinelli 38. Enjoy a fully booked restaurant and happy customers!Joomla Day San Francisco - Eliot Bendinelli38 39. 39 Joomla Day San Francisco - Eliot BendinelliThank you for your attention and Bon apptit!