How to grow your social media accounts when all you hear is crickets - Jeremy Jones

How to Grow Your Social Media Accounts When All You Hear is Crickets

Jeremy Jones

My Social Media is Going Nowhere!

Session Takeaways

• Adopting best practices on Twitter, Facebook, & Pinterest

• Taking a pro-active approach to community building

• Leveraging engaging content ideas to get users talking and coming back for more

Only You Can Define Your Success

• Do you want to…

– be influential?– convert sales?– work with brands?– be an authority?

• Or how about having…

– great conversations?– popular images shares?– unique media?– or all of the above?

A Word of Caution

“Best practices” can be a relative term!

What works for others may not work for you.

The only way you can find out is if you try them yourself.

Twitter

Whizzing by at 140 characters per update.

...5 Minutes Later

Finding Data About Best Practices

Twitonomy.com tracks the most recent 3,200 tweets from any account.

How Do You Compare?

26 Tweets Per Day

#’s in 2 out of 3 Tweets

Links in 1 out of

2 Tweets

5% RT Rate

@’s in 2 out of 3 Tweets

29% Reply Rate

Gaining New Followers

Twitter’s publicized follow limits:

Following < 2,000 Go to 2,000!

Following > 2,000Restricted to +10% of Your Followers

Up to 30% (or more) will follow back!

Gaining New Followers

Where to find potential followers:

“Who to Follow” Feature Followers of Other Users

Building a CommunitySeparate users on Hootsuite or Tweetdeck

Building a Community

Reach travelers with hash-tags and twitter chats.

Hash-Tags

#travel #lp #photography #RTW #rtwsoon #rtwnow

#traveltuesday

Twitter Chats

#RTTC: Wednesdays at 6PM GMT

#TNI: Thursday at 3:30PM EST

#TTOT: Tuesday at 9:30AM/PM GMT

Automating Your Account

Popular Services

Revive Old Posts: $0/$25

AutoTweeter: $29

Reshare Old Content With No Extra Work

Twitter Takeaways

• Use targeted followings• Increase tweet frequency• Talk to other users, join

chats, and use hash-tags• Automate to reduce work

Facebook

Combating decreasing organic reach.

Finding Data About Best Practices

Utilize Facebook’s “Pages to Watch” Feature

How Do You Compare?

1-2 Link Shares

Per Day

0-1 Status

Updates Per Day

1-4 Image Shares

Per Day0-1

3rd Party Shares

Per Day

Maintain a Posting Schedule

Gaining New Followers

Target followers of other Pages by commenting as your brand.

Building a Community

• Page Insights tell you:– When your fans are online– Your most engaging

updates

• Establish a posting schedule and stick to it.

• 6,586 Page Likes• 64 Image Likes• 16 Shares• 80 Comments• 3,280 Organic Reach

Engaging Content that Works

Asking a Question

Via A Dangerous Business

Engaging Content that Works

Facebook Updates that Work

Via TravelFREAK

• Sharing a viral image• Asking a question• Inspirational quotes• Reaching milestones• Detailed stories• Professional photography

Facebook Takeaways

• Interact on 3rd party pages• Develop a posting schedule• Schedule posts in advance• Use engaging content to

spark comments

PinterestStanding out in a sea of amazing photos.

Finding Data About Best Practices

• Pinterest makes it difficult to track data from 3rd party users.

• Hundreds of studies have been performed to find best practices.– Most of these have little beneficial

data.

• A few common themes are present.

How Do You Compare?

15-40 Unique Boards

Have a Database of 2,000+

pins

Repin 10-50+ Images Per Day

Pin Multiple

Times Per Day

Limit Own

Shares

Utilize Group Boards

Gaining New FollowersReach pinners to get your images seen and shared!

Screenshot from pingroupie.com

Building a Community

1. Food & Drink

2. DIY Crafts

3. Home Décor

4. Women’s Fashion

5. Other

6. Weddings

7. Design

8. Hair & Beauty

9. Art

10. Kids

11. Photography

12. Humor

13. Holidays & Events

14. Education

15. Travel

Source: “Specialization, Homophily, and Gender in a Social Curation Site: Findings from Pinterest” - Uni. of Minnesota

Travel is not the most popular topic on Pinterest!

Engaging Content that Works

Engaging Content that WorksWhich Would You Pin?

• Taller images get attention.• The description is personal.• The colors stand out.• Image screams “You need to

be here!”

Engaging Content that Works

• Taller images• Personal descriptions• Limited points of focus• Inspirational Quotes• Professional edits

– Bright

– No flaws

– Colorful

Pin Styles that Work

Pinterest Takeaways

• Join group boards to boost your following and shares

• Curate a database of unique boards and pins

• Pin multiple times each day• Customize pins to stand out

Being Seen Is The Hardest Part

It is never too late to try something new.

Blogger Facebook Groups

Blogger groups are a great place to stay up-to-date.

• Travel Bloggers• The Business of Travel Blogging• Travel Advice By Travel Bloggers

• We Travel We Blog• Global Bloggers Network• Travel Blog Success (Paid)

Tip! – Search the archives before posting questions!

Resources ListTwitter:•Twitonomy•Hootsuite and Tweetdeck•AutoTweeter Desktop App ($)•Revive Old Posts Plug-In•ManageFlitter•TweetReach

Pinterest:•PinGroupie•PicMonkey•Ahalogy

General:•Buffer•IFTTTFacebook:

•FB’s Pages to Watch•FB’s Page Insights

Questions?

Feel free to contact Jeremy at:

[email protected]

@livingdreamrtw on Twitter