GROWING YOUR BLOGʼS AUDIENCE. MEL KIRK VIDEO BLOGGER INFLUENCE ENGAGEMENT DIRECTOR @MELKIRK
How to grow your blog's audience
May 18, 2015
In this presentation, I look at some basic tips to help you make the most of your blog and attract new readers to your content.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
GROWING YOUR BLOGʼS AUDIENCE.
MEL KIRK VIDEO BLOGGER
INFLUENCE ENGAGEMENT DIRECTOR @MELKIRK
IʼM MEL (@MELKIRK).
SPOT THE CATS#
I WORK WITH BRANDS.#
IʼM ALSO A BLOGGER.#
YOUʼRE BLOGGING.
NOW YOU WANTMORE PEOPLE TO READ IT.#
WRITING FOR !YOURSELF.
WRITING FOR !AN AUDIENCE.
YOU NEED TO MENTALLY SHIFT.#
MAKE FRIENDS.#
BE ACTIVE ON OTHER COMMUNITIES.#
YOU SHOULD SPEND X10 LONGER!ADDING VALUABLE CONTENT TO 5-10!COMMUNITIES THAT YOU HAVE!EARMARKED.!
STICK TO YOUR PASSIONS.#
WRITE ABOUT WHAT YOU LOVE.
• WRITE CONTENT THAT YOUʼRE PASSIONATE ABOUT.
• KEEP WRITING.
• KNOW YOUR NICHE AND MEET YOUR READERʼS EXPECTATIONS.!
LOOK A THINGSDIFFERENTLY.#
WRITE GOOD CONTENT.#• LOOK AT THINGS FROM A UNIQUE
PERSPECTIVE.
• ENCOURAGE INTERESTING CONVERSATIONS.
• DONʼT BE AFRAID TO SHARE YOUR CONTENT AMONGST CONTACTS.!
THE GEEKY STUFF.#
OPTIMISE YOUR POSTS.#• TAG EACH OF YOUR POSTS TO
INCREASE VISIBILITY.
• CONSIDER THE LENGTH. MIN. 250 WORDS.
• MAKE THE TITLE SMART.!
SHARE.#
SHARE YOUR GENIUS.#• OFFER TO GUEST POST FOR OTHER
SITES. PITCH CONTENT IDEAS.
• SUBMIT TO BLOG DIRECTORIES, e.g. TECHNORATI
• REFERENCE BLOG URL ON ALL SOCIAL PROPERTIES.
• INVITE GUEST POSTS.!
USE DIFFERENT#CHANNELS.#
DRIVE CHANNEL TRAFFIC.#• TESTS DIFFERENT MEDIUMS AND
AUDIENCE RECEPTIVENESS.
• DRIVES TRAFFIC FROM DIFFERENT SOURCES.
• OPTIMISE CONTENT WITH URLs.!
MEASURE EVERYTHING.#
TRACK YOUR CONTENT.#• MEASURE TRAFFIC, ESPECIALLY DAY
AND TIME.
• MONITOR INTERACTION.
• SHAPE CONTENT AND WRITE ARTICLES THAT ADDRESS READERS REQUESTS.!
APPROACH FROM#A FRESH ANGLE.#
OFFER REAL VALUE.#• OFFER REASONS AND STRATEGIC
COMPARISONS RATHER THAN GENERIC SIMPLICITY.!
• EXPLAIN THE MECHANICS BEHIND YOUR DECISIONS.!
HAVE THE#FEEL GOOD#FACTOR.#
MAKE READERS FEEL GOOD.#• THEY WANT TO FEEL SMART.!
• COMMENTS ARE MADE IN THE HOPE YOUʼLL REGARD THEM.!
• THE MAGIC IS WHEN DEBATE IS SPARKED.!
• POSE ONE SIDE OF A DEBATE AND OPEN THE CONVERSATION.!
• DONʼT MAKE THEM LOOK SILLY.!
RESPECT YOUR#AUDIENCE.
RESPECT YOUR AUDIENCE.#• BE UPFRONT WITH BRAND
ASSOCIATIONS.
• DESIGN CHOICES (I.E. POP-UPS).
• FREQUENCY, ESPECIALLY IF SENDING EMAILS TO SUBSCRIBERS.!
Related Documents
